Webinars
Welcome to The Financial Brand’s Webinar Library
This is your go-to source for insightful presentations from some of the financial industry’s most respected branding and marketing thought leaders.

The Financial Brand’s webinar playback system is compatible with all major browsers (Internet Explorer, Firefox, Safari, Chrome). It requires no special software, no downloads, and runs instantly.
If you are interested in contributing a presentation to The Financial Brand’s webinar library, please check out the “How It Works” section, then send an email to the editor.
Reality Check 2.0: Social Media Myths & Facts
Is social media a game changer? Or just a bunch of hype? This isn’t another rah-rah presentation singing praises for social media. It will challenge your thinking, and leave you with a deeper, strategic and realistic perspective. Presented by Jeffry Pilcher, publisher of The Financial Brand. Length: 33 minutes. Cost: FREE!
The 11 Cs of Breakthrough Branding
Put these 11 distinct, proven principles to work for your organization. These are the steps you must take in order to create, execute and maintain a strong, vibrant and growing brand. Presented by Jeffry Pilcher, publisher of The Financial Brand. Length: 32 minutes. Cost: FREE!
What is a Brand?
What is a brand? Perhaps you need to explain it to someone? Possibly your board, or employees? Perhaps you have a few questions about branding yourself. This video provides an excellent yet brief overview, examining what a brand is and what it isn’t. Produced by The Financial Brand. Length: 4 minutes 20 seconds. Cost: FREE!
Taking Advantage of New Market Opportunities: 10 Areas for Financial Institutions in 2011
This fast-paced session introduces 10 areas of opportunity for community banks and credit unions in 2011, encouraging bankers to think differently and leverage opportunities that may be lurking amid the changes in their own markets. Length: 22 minutes. Cost: FREE!
Branches Still Matter: How to Evaluate New Branch Sites and Current Branch Performance
Bancography presents tactics for evaluating potential branch sites and shows how those same tactics can be used to assess current branch performance. These disciplines are critical because branches remain at the heart of successful financial institutions. Length: 45 minutes. Cost: FREE!
The Future of Checking: Fee or Free?
Is the death of free checking avoidable, or are fees the only way forward? Watch this in-depth presentation about how recent industry changes will affect consumer and have a radical impact on your financial institution’s future. Length: 50 minutes. Cost: FREE!
Your Presentation Goes Here
Put your presentation in front of thousands of bank and credit union marketing. You will position your company as experts in your field and generate qualified leads. If you’re interested, please send an email to The Financial Brand.









