BRANDING & MARKETING

• Branding and differentiation
• General marketing, product marketing, green marketing
• Branches and facilities
• Advertising and promotions
• Slogans and taglines
• TV commercials and videos, YouTube
• Online marketing and Web 2.0
• Naming
• Innovative and new ideas
• Research, facts and data
• How-to articles and advice
• Notable quotes and brandspeak
• An archive of all news briefs

NAMING & IDENTITY

• Articles about financial naming and how to roll-out new names
• Trademark law
• Articles on credit union naming and involving members
• Credit union name changes
• Bank name changes
• Articles about naming financial products and services
• Using votes and contests in naming projects
• Logos