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One good way to figure out (1) what Twitter is, (2) who is using it, and (3) what for, is to jump on and check it out.

[Editor's Note: As of January 1, 2010, this list will no longer be updated. Twitter's introduction of "Lists" replaces this directory. This list is copyrighted by The Financial Brand and may not be reproduced in whole or in part without prior written permission. ©2010 The Financial Brand.]

Also, make sure you’re following The Financial Brand on Twitter for your daily dose of links to articles and websites of interest from around the financial industry. A lot of stuff pops up on The Financial Brand’s radar, but there just isn’t enough time to write about everything so Twitter is where it all goes. Click here to see what you might be missing.

These are corporate Twitter accounts with a high percentage of tweets specifically related to brand-building activities in retail/consumer banking.