The Financial Brand

Slogans, taglines, mantras, catchphrases, positioning statements, rallying cries. Call them what you will, but countless financial institutions have them. Banks, credit unions, insurers and credit card companies — all of them vying for a small piece of consumers’ minds with a (hopefully) pithy piece of language.

Here is the largest collection of financial slogans you’ll find anywhere. Interesting and noteworthy slogans have been highlighted. This list includes both past and present slogans.

If there’s a tagline or slogan you’d like added to the list, please leave a comment below, use the form at the bottom of this page or send an email. All taglines must be verifiable to be considered for inclusion.

[Editor's Note: This list took a significant investment of time to compile. All slogans are ™ or ® by their respective owners. This compilation is © 2010 by The Financial Brand. See also, The Comprehensive Guide to Financial Slogans.]

1st Source Bank – Your parnters from the first.
Abbey National Bank – Because life’s complicated enough.
Abbey National Bank – Get the Abbey habit.
Abbey National Bank – Investments with Abbey endings.
Abbey National Bank – More ideas for your money.
Abbey National Bank – Turning banking on its head.
ABN AMRO Bank – Making more possible.
Absa Bank – Today. Tomorrow. Together. « ARTICLE »
Achieva Credit Union – Dream it. Achieve it.
Addison Avenue FCU – We listen. You prosper.
Afena Credit Union – We’re already there.
AIG – We know money.
AIG – The strength to be there.
Air Force FCU – A higher financial altitude.
Al Hilal Bank – It’s all about you.
Alliance & Leicester – Now that’s a real plus!
Allianz – Insurance solutions from A to Z.
Allianz – The Power on Your Side
Ally Bank – Straightforward. « ARTICLE »
Alpine Bank – A bank you can actually like.
Allstate – You’re in Good Hands
AltaOne FCU – Reach new heights.
Amcore Bank – Making It Easy for You
American Eagle FCU – The right way to go.
American Express – My life. My card.
American Express – Do more.
American Express – Don’t leave home without it.
American Express – OPEN
American State Bank – Banking for you.
Amica – We keep our promises to you.
Amplify FCU – Bank less. Live more.
AmSouth Bank – The relationship people.
Anchor Bank (a) – Balance Your Best Interests.
Anchor Bank (b) – Banking beyond the ordinary.
Apple Bank – We’re good for you.
Arizona State Credit Union – One State of Mind.
Aventa Credit Union – The Common Thread
Aviva – Taking care of what’s important.
Aviva – Forward Thinking
Astoria Federal Savings – Putting people first.
ANZ – The better we know you, the more we can do.
B Pay – Easy as can B
Bancorp South – Right where you are.
Bank2 – Twice the Bank
Bank of America – Bank of Opportunity
Bank of America – Embracing Ingenuity
Bank of America – Higher Standards
Bank of Elk River – Strong. Loyal. Innovative.
Bank of India – Relationships beyond banking
Bank of New Zealand – Bank Smarter
Bank of Queensland – bank different
Bank of Rajasthan – Dare to dream.
Bank Rakyat – Your Choice Bank
Bank of the Philippines – We’ll take you farther.
Bank of Westport – Get the attention you deserve.
Bank of the Southwest Credit Union – True to you.
Bank of the West – Getting Bigger by Acting Smaller
BankWest – Happy Banking « ARTICLE »
BankUnited – It’s a local thing.
Barclays – Now there’s a thought.
Barclays – Fluent in finance.
Bay Fed Credit Union – A richer journey.
BB&T – There’s opportunity here.
Beacon Credit Union – Guiding the Way
BECU – More than just money.
Bellco Credit Union – Bank Smarter.
Belvoir FCU – For Every Individual. For Life.
Beneficial Bank – Starting now
Bethpage FCU – You’ll love banking here.
BNP Paribas – The bank for a changing world.
BNZ – Better off.
Bossier FCU – Beyond Banking…This is Personal
Bridgewater Credit Union – Where membership matters.
Bridgeway FCU – Spanning life.
Caja Navarra – Pioneers in Civic Banking
California Coast Credit Union – It’s All About You
Canara Bank – Together we can.
Capital One – What’s in your wallet?
Capitol Federal – True Blue for over 110 years
Central Star Credit Union – Shining Solutions
Charles River Bank – smooth banking ahead
Chase – What matters most. « ARTICLE »
Chase – Your Choice Your Chase
Charter Oak Credit Union – Relationships beyond banking
CIBC – For what matters.
Citadel Credit Union – Banking with one focus. You.
Citi – Let’s get it done.
Citi – Live Richly
Citi – Never Sleeps. « ARTICLE »
Citizens Bank (a) – Not your typical bank.
Citizens Bank (a) – Good Banking Is Good Citizenship
Citizens Bank (b) – Bank Your Own Way
Citizens Republic – Let’s make it happen.
City National – The way up.
CoastHills FCU – Bank among friends.
Coast 360 FCU – Together we thrive.
Colonial Bank – You’ll like it here.
Colonial Savings – At your service. On your side.
Commerce Bank – Ask. Listen. Solve.
Companion Credit Union – We’re listening…
Compass Bank – Just a little better.
CommSec – Better together. « ARTICLE »
Commerzbank – Ideas ahead.
Community Bank of Pleasant Hill – Where Your Future Shines!
Community Credit Union of Florida – Clearer. Smarter. Brighter. Better.
Community Resource Credit Union – Your better choice.
Connex Credt Union – Your Better Banking Connection
Connex Credit Union – Unbank with us
Continental Savings Bank – Money. Wise.
Copperfin Credit Union – Enjoy life’s possibilities. « ARTICLE »
Cornerstone Community FCU – You rate better here.
County Bank – Times are tough. « ARTICLE »
Credit Union of Southern California – Committed to Worldclass Service
Danvers Bank – Makes Sense.
Darby Bank – A refreshing change in banking.
DATCU – You can and you should.
Day Air Credit Union – Service that Soars!
Dean Bank – Tell us…What do you see?
Deepwater Industries FCU – Your financial anchor.
Del Norte Credit Union – You belong here.
Deutsche Bank – A passion to perform.
Discover Card – It pays to Discover.
Discover Card – Brighter.
Downey Savings – The Friendlier, Easier Place to Bank
e Federal Credit Union – Envision More!
E3 Bank – Enterprise. Environment. Equity.
East Kootenay Community Credit Union – Together through life
EastWest Bank – Your Financial Bridge
Eclipse Bank – A fresh way to bank.
Edward Jones – Making Sense of Investing
Egg – Let’s sort money out.
El Banco Deuno – The new bank for the new Mexico
Elevations Credit Union – Your partner to new heights
Emirates NBD – Where the world comes to bank
Emprise Bank – Bank Better.
Encentus Credit Union – For your financial health
Envista Credit Union – Better. Brighter. Banking.
EvergreenBank – Where you know your banker and your banker knows you.
Fairless Credit Union – Exceeding Your Expectations Everyday.
FedChoice FCU – Altogether Better
Federal Bank – Your perfect banking partner.
Fidelity Investments – Smart move.
Fifth Third Bank – The things we do for dreams.
Fifth Third Bank – The only bank you’ll ever need
Fireside Bank – Investing in relationships for over 50 years.
FirstBank – Stability Strength Safety
First Banking Center – Hometown banking at its best.
First Citizens Bank – We value relationships.
First Citizens – We’re on it.
First Credit Union – Feel Valued – Be Rewarded
First Federal – You’re First
First Horizon – All Things Financial
First Horizon – Powering Your Dreams
First Market Bank – Bank Smart. Bank Happy.
First Michigan Bank – Michigan’s Relationship Bank
First National Bank – One with You.
First Reliance Bank – There’s More to Banking Than Money.
First Tech Credit Union : think forward
First Tennessee – Powering your dreams
Fitzsimons Credit Union – It Fits You
Flagler Bank – That’s the Flagler edge!
Flagstar Bank – The new wave in banking. « ARTICLE »
Florida Commerce Credit Union – Committed to You!
Fort Financial FCU – Unbank Your Life
Fortis – Solid partners. Flexible solutions.
Frost Bank – We’re from here. « ARTICLE »
GEICO – So easy a caveman can do it.
Goldman Sachs – Our client’s interest always comes first.
GTE Federal Credit Union – Let’s get going.
Grow Financial FCU – More in Return.
Hampden Bank – A Brighter Idea.
Hancock Bank – Follow the Light.
Harbor Credit Union – All you need is us.
Harborstone Credit Union – No One Takes Better Care of You
Harborstone Credit Union – Choose the unbank.
Harris Bank – WE’RE HERE TO HELP.
HSBC – The world’s local bank. « ARTICLE »
Huntington – A bank invested in people.
Hudson City Savings Bank – Bank on Better Values
Hudson River Community Credit Union – Making Life Better
Hyperion Bank – Experience Banking in HyperDrive
Interior Savings Credit Union – We’re here for you.
Industrial Credit Union – It pays to be a member.
IndyMac – Raise your expectations
IBC Bank – We Do More
ING Direct – save your money
Innovations FCU – Spark Change
Interior Savings – Ways to Bank
Interra Credit Union – Times change. Values don’t.
Intrust Bank – Yes you can
Intrust Bank – I trust INTRUST. (current)
iQ Credit Union – Financial intelligence pays off.
Jean D’Arc Credit Union – We share a common thread.
John Hancock – The future is yours.
Johnson Bank – We’ll treat you like family.
JP Morgan Chase – The right relationship is everything.
KeyBank – The solution is Key.
KeyPoint Credit Union – Get more. That’s the point.
KeyPoint Credit Union – Build Your Net Worth.
Kiwi Bank – It’s ours
La Capitol FCU – Together We Thrive
LA Firemen’s Credit Union – Yeah, we get it.
Lakeland Bank – INTERESTED INVESTED INVOLVED in you!
Laketrust Credit Union – Your future. Our priority.
Land of Lincoln Credit Union – Bank on learning more.
Legacy Bank – Start your own legacy.
Legacy Credit Union – A legacy of service.
Legacy Community FCU – Where you should be.
Lehman Brothers – Where Vision Gets Built
Lincoln Financial Group – Hello future.
Lloyds TSB – …for the journey
Lockheed FCU – A more rewarding relationship.
M&I Bank – Banking the way it was meant to be.
M&T Bank – Understanding what’s important
Macquarie Bank – Forward thinking.
Mastercard – There are some things money can’t buy. For everything else, there’s Mastercard.
Mastercard – Priceless.
Mazuma Credit Union – We’re all about you.
MB – My bank.
Mellon Financial – The Difference is Measurable
Meridian Trust FCU – Today. Tomorrow. For a lifetime.
Merrill Lynch – Total Merrill
Merrill Lynch – We see your financial life in total.
Merrill Lynch – Be Bullish
Metlife – Have You Met Life Today?
Metlife – For the if in life.
Metlife – Get Met. It pays.
Metro Bank – Moving You Forward
Michigan First Credit Union – The only place to do your banking.
Midland Bank – The listening bank.
MilePost Credit Union – Your goals. Your path. « ARTICLE »
Mission FCU – Banking smarter. That’s your mission.
Missouri Bank - Be the difference
Montana 1st Credit Union – Boring since 1931
Mountain High FCU – Our Highest Interest is you!
Morgan Stanley – One client at a time.
Morgan Stanley – World Wise
Mutual Bank – Go ahead…live a better life!
NAB – A little word for a big life.
NAB – more give, less take
National Bank – The enterprising bank.
National City – Banking Made Simple
National City – It’s not just banking. It’s National City.
Nationwide – Nationwide is on your side.
NatWest Bank – Another way.
NatWest Bank – To save and invest, talk to Natwest.
NatWest Bank – Helpful Banking
Navigant Credit Union – Enjoy life’s journey.
Nevada State Bank – The door to your future.
New York Life – The company you keep.
NewAlliance – Capital ideas. Human values.
New Century Credit Union – Your Financial Family
Norwich Union – Ready for tomorrow? Make sense of it all with Norwich Union.
Norwich Union – Let us quote you happy.
Norwich Union – Together we’re stronger.
Northwest Savings Bank – Where People Make the Difference
North American Bank – Bold. Friendly. Fun.
Northern Trust – What really matters.
Northrim Bank – Customer First Service
Northwest Georgia Credit Union – Unbanking. Unbelievable.
Numerica Credit Union – Hometown banking. Real value.
Numerica Credit Union – We might just be what you need.
NuVision FCU – Enjoy life. Bank easier.
O Bee Credit Union – Refreshingly Familiar.
OnPoint Credit Union – Real. Smart. Value.
Orange County’s Credit Union – With you all the way
Oregon Community Credit Union – NICE. Remarkably nice.
Oregon Pacific Bank – We’re in good company.
Partners FCU – Banking with Characte
Pentagon FCU – Superior Rates. Proven Service.
People’s Trust FCU – Happy Un-banking
Pacific Life – The power to help you succeed.
Pinnacle Bank – Get the edge.
Planters Bank – All About You!
Planters Bank – Expect Great Things
Plus4 Credit Union – Count on it.
PNC Bank – Leading the way. « ARTICLE »
Point Loma Credit Union – Guiding you to your future.
Power Financial Credit Union – Great rates. Smart banking.
PowerShares – Leading the Intelligent ETF Revolution
Provident Bank (NY) – Connecting People with Opportunities
Provident Bank (DC) – Just the right size for you.
Prudential – Get a Piece of the Rock
Prudential – Strength of Gibraltar
Prudential – Growing and Protecting Your Wealth
Public Service Credit Union – Life Simplified
Punjab National Bank – The name you can bank on
Quest Credit Union (Kansas) – Discover the possibilities.
Quest Credit Union (Ohio) – Explore the Possibilities
Rabo Plus – Join the people in The Know.
Rabo Bank – Your significant other bank.
Raiffeisen Bank – We succeed together.
RAKBANK – Simply Better
RBC – Let’s do something giant. « ARTICLE »
RBC Insurance – First for you.
Red Canoe Credit Union – Your dreams. Our passion.
Red Crown Credit Union – It’s not just service. It’s personal.
Reliant Bank – Clearly Better
Regions Bank – It’s time to expect more.
Rivermark Credit Union – Banking unbound.
Royal Bank of Canada – The helpful bank.
Regions Bank – It’s time to expect more.
Royal Bank of Scotalnd – Where people matter.
Royal Bank of Scotland – Make it happen.
SAC Federal Credit Union – Better Banking.
Salal Credit Union – Invested in your financial health
SCE Federal Credit Union – People Powered Banking
Schwab – Talk to Chuck.
Scottrade – More broker for your money.
Scotiabank – Life. Money. Balance both.
Scotiabank – You’re richer than you think.
Security Bank – Managing Together, For Tomorrow
Service 1st Credit Union – Friends you can bank on.
Sharebuilder – Investing made easy.
Sharonview FCU – With us…it’s personal.
ShoreBank – Let’s change the world.
Skyebank – Expanding your world.
SkyOne FCU – Unbank Yourself
Southern Missouri Bank – The Southern Hospitality Bank
SouthTrust Bank – You’re not just another customer. We’re not just another bank.
South Carolina FCU – LIFESIMPLIFIED
Sovereign Bank – America’s Neighborhood Bank
St. George Bank – Big enough. Small enough.
Staley Credit Union – Be smarter.
Standard Bank – Simpler. Better. Faster.
Standard Bank – Inspired. Motivated. Involved.
Standard Bank (South Africa) – Moving Forward
Standard Chartered – Here for good
Star Financial Bank – The Perfect Fit.
State bank of India – With you all the way
State Farm – Like a good neighbor, State Farm is there.
Sterling Bank – World class banking. Deep Texas roots.
Sterling Savings Bank – The Perfect Fit Bank.
Sterling Savings Bank – Now More Than Ever.
Summit Credit Union – Do more. Start here.
Sunova Credit Union – bank brighter. « ARTICLE »
Sunrise Bank – The bank that works for you.
SunTrust – How can we help you?
SunTrust – Seeing Beyond Money
SunTrust – Live Solid. Bank Solid.
Susquehanna – A smarter way to money.
Sydney Credit Union – More generous banking.
T. Rowe Price – Invest with confidence.
Taleris Credit Union – Value. Service. Excellence.
Tata Capital – We only do whats right for you.
TD Bank – America’s Most Convenient Bank « ARTICLE »
TD Canada Trust – Banking can be this comfortable.
TD Waterhouse – Wealth of Experience
Texas Bay Area Credit Union – Our Financial Strength Is In Our Service!
Thrivent – Let’s thrive.
TIAA CREF – Financial Services for the Greater Good
Toronto Dominion – The Bank Where People Make the Difference
Transamerica – The power of the pyramid.
TruGrocer Credit Union – Just for you.
Trustmark – People you trust. Advice that works.
TruWest Credit Union – Going your way.
TSB Bank – You first.
UMB – Count on more.
UBS – You & us. UBS.
U.S. Bank. – Five Star Service Guaranteed
U.S. Bank – Yes, the future looks brighter with US
U.S. First Credit Union – NOT A BANK
UBS – Here today. Here tomorrow.
Union Bank of California – Invest in you
Union Planters Bank – SOLUTION: Union Planters Bank.
United FCU – we’ll get you there.
University FCU – Live Learn Prosper
USA Fed – 180° from banking.
USA Federal Credit Union – Get there. Start here.
USAA – We know what it means to serve.”
Utah First Credit Union – Help you can bank on.
Utah First Credit Union – Different by design.
Vancity – We All Profit
Vanguard – Investment costs count
Vantus Bank – It’s that simple.
Via Credit Union – Success takes direction.
Visa – It’s everywhere you want to be.
Visa – Life takes Visa.
Visterra Credit Union – Truly you.
Vijaya Bank – A friend you can bank on
Wachovia – Uncommon Wisdom
WaMu – Whoo hoo! « ARTICLE »
Washington Federal Savings – invested here
Washington Mutual – More human interest.
Washington Mutual – The friend of the family.
Watermark Credit Union – You can count on us.
WaterStone Bank – It’s all here for you. « ARTICLE »
Webster Bank – We Find a Way
Wells Fargo – Fast then. Fast now.
Wells Fargo – The next stage.
West Bank – Decidedly Different.
Whitney – It takes a Whitney Banker.
Wildfire Credit Union – Distinctively Better
Woodstone Credit Union – Where relationships mean more.
Workers’ Credit Union – Doing what’s right…for you.
Xceed FCU – At work for you. « ARTICLE »
Yes Bank – Experience our expertise
Zions Bank – We haven’t forgotten who keeps us in business.
Zurich – Because Change HappenZ

If you have a suggestion for a financial slogan you’d like to see added this list, please use the form below or send an email to The Financial Brand.

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