ZAG Interactive Archive

10_mistakes

10 Things You Are Doing Wrong With Your Institution’s Website

What grade would your website get? Take the test and see how many of these ten common mistakes you may be making.

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content_marketing

The 6 Cs of Content Marketing for Banks and Credit Unions

Financial institutions can't survive in the Digital Age without a content marketing strategy. Use these 6 tips to get your plan together.

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simplify

De-Clutter Your Homepage and Streamline Your Banking Website Experience

A simple homepage layout engages your audience and guides them where they want to go. Here are seven steps to make it happen.

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digital_trends

Digital Marketing Trends for Banks and Credit Unions in 2014

Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.

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cms

6 Tips for Picking the Right Content Management System for Your Banking Website

Here are six considerations for banks and credit unions evaluating CMS options for their new website redesign.

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mouse_hand_click

How Pay-Per-Click Ads Pay Off for Financial Institutions

It's difficult -- if not impossible -- to rank on the first page of search engine results. That's where pay-per-click ads come in. Here’s what you need to know.

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4x_web_review

4 Online Experts Critique FNB’s Radical New Website

FNB's new website concept is so unique and unusual, it takes four separate online marketing experts in the banking industry to review it.

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server_button_off

Save Your Bank’s Bacon With DNS Failover Pages When Your Website Crashes

Few things will throw your marketing and IT departments -- and consumers -- into a panic like these four dreaded words: “Our website is down.”

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landing_page_icon

7 Tips to Building Campaign Landing Pages That Work Harder

The difference between success and failure for many marketing projects hinges on landing pages -- a critical tool in every financial marketer’s arsenal.

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search_engine_strategy

12 Common SEO Mistakes Financial Marketers Make

Your website may be gorgeous, but you’re leaving money on the table if you don’t also have a savvy search engine strategy

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ada_website

Could Your Banking Website Be The Target Of A Lawsuit?

ADA accessibility litigation is on the rise against financial institutions and other companies. Is your bank or credit union website at risk?

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