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Guerilla Good Deeds Promote New Branch
November 17th, 2009
In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to
Archive for YouTube
‘The Arrival Guide’ for Gen-Y (The Good, Bad & Ugly)
November 10th, 2009
I always get excited when financial institutions venture out and try something new — to shrug off the hot and itchy grey flannel suit and
Q&A: Integrated Social Media + Financial Marketing
October 20th, 2009
The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions.
Pay It Forward: The Ripple Effect
October 13th, 2009
Almost a year ago to the day, Seattle Metropolitan Credit Union unveiled a new type of promotion never before seen in the financial industry. They
Video: Crossing the Line With Cross-Selling
August 21st, 2009
This parody video is pretty funny, so it must be hitting close to home. If you can’t watch YouTube videos at work, you can (1)
Caja Navarra: Pioneers in Civic Banking
June 29th, 2009
In northern Spain, there’s a bank that really gets branding. It’s called Caja Navarra, or CAN for short, and they could show community banks in
‘Fair Fees,’ Brought to You by ING DIRECT
June 09th, 2009
The fairfees.ca microsite has a petition signed by as many as 6,000 Canadians. ING Direct is trying to ignite a populist revolution in Canada over
Barclays Has Fun with ‘Water Slides’
April 09th, 2009
To promote its new contactless payment technology, Barclaycard made a TV spot featuring a fantasy water slide. Conceived by creative agency Bartle Bogle Hegarty and
The Weirdest Credit Union Videos on YouTube
February 06th, 2009
[Note: This is a companion piece with today's other story, "Credit unions on YouTube: 2008 vs. 2009."] Meet David Jimenez Are Hispanic robots common at
BNZ’s “Out of the Box” Brand
October 21st, 2008
The Bank of New Zealand, now known simply as BNZ, has been doing some interesting things with their brand lately. They’re retailing off-the-shelf financial products
Harris Bank Says It’s ‘Here to Help’
September 17th, 2008
Harris Bank recently unveiled a new branding campaign to drive home the bank’s “here to help” message, a slogan the bank has used for the
Branding briefs for August 29, 2008
August 29th, 2008
How To: Avoid legal cow pies when rebranding Text for Tix: Chase gives away US Open tickets via texting promo Cash Cow Gets Plugged: Banks
Branding briefs for July 25, 2008
July 25th, 2008
Identity Crisis: Creating a great credit union logo Patronage Dividends: A great CU difference to tout Save@YouTube: FNBO hosts “Savings Goal” contest on YouTube Viva
Casting call: Credit union TV ad contest draws 37 entries
June 06th, 2008
In a recent TV ad contest, 37 entrants produced a 23-second spot telling people why they should join SELCO Community Credit Union. Big cash prizes
BofA Grabs for Olympic Rings
April 08th, 2008
The Beijing Games are scheduled to start four months from now, but that’s not stopping Bank of America from jumping on the bandwagon early. The
Credit Unions Utilization of YouTube Increases
January 02nd, 2008
Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search
New media lessons from old school brands
August 24th, 2007
You probably haven’t picked up an issue of Adweek in quite a while, because what’s happening on Madison Avenue with the Budweiser account doesn’t really
