Archive for YouTube
How Banks in India Have Embraced Social Media (Infographic)
Which banks in India are crushing it on Facebook, Twitter and YouTube? What are they doing right? And what is everyone else doing wrong? (Infographic)
Grading Chase Bank’s Social Media ‘Community Giving’ Campaign
The "Community Giving" program has elevated Chase to preeminent status among banking's social media elite. Nichole Kelly with Social Media Explorer takes a closer look.
MasterCard’s Social Media ‘Conversation Suite’ Shapes Brand Strategy
MasterCard uses social media insights to guide business decisions and guide product development. But can smaller institutions can duplicate their success?
Credit Union Spikes Gen-Y Member Growth With Viral Talking Chin, Zombie Videos
IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
Introducing The Social Media Power 100 Rankings For Banks And Credit Unions
The Financial Brand ranks the top 100 banks and credit unions around the world on Facebook, Twitter and YouTube.
Social Media Feedback Used To Build Old School Credit Union Campaign
With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.
7 Ridiculously Simple Social Media Fixes For Financial Marketers
Banks and credit unions make many common mistakes with how they manage and promote their social media profiles. Here are 7 quick fixes that will make a big difference.
What Banks And Credit Unions Can Learn From One Another: Content Marketing
Consumers need help becoming financially savvy. That's where content marketing fits in. Credit unions need to educate, but banks need to sell.
5 Critical Questions That Should Be Driving Your Social Media Strategy
New social media regulations are on the way, and you're required to have a strategy. Don't panic, and don't throw something together at the last minute. Here's how to do it right.
Find Out Your Financial Institution’s Social Media Power Ranking
The Financial Brand is building a list of the Top 100 banks and the Top 100 credit unions on Facebook, Twitter and YouTube. Want to know where your financial institution ranks?
Stop Wasting Your Time With Social Networks Like Google+
One in 13 financial institutions say they have plans to hop on Google+ this year. But do banks and credit unions really need to be on every social network? Hell no!
2013 State of Bank & Credit Union Marketing
This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
Enthusiasm For Social Media Dampening In Financial Industry
Barely half of all marketers in retail banking are confident that their social media campaigns are effective. A third say they aren’t effective. Budgets will be adjusted accordingly.
Regulatory Shocker On Social Media In Banking Coming Soon
Proposed regs for social media say banks and credit unions will need to have a formal written strategy, monitor social mentions and (gasp!) even measure ROI.
Aussie Bank Unveils New Social Media Command Centre
Reflecting a deep commitment to social channels, NAB has moved its team of seven into a fancy new command center loaded with the latest tools and tech.
Most Credit Unions Using Facebook, But Some Say They’ll Quit
Nearly every credit union in the U.S. says it's using Facebook today, but one in 14 of those says they have plans to give it up.
The Top 10 All-Time YouTube Videos In Banking
The top 10 retail banking videos have all been viewed at least 2.8 million times. Visa, E*Trade and four non-U.S. banks make the list.
Retail Banking Videos On YouTube: Weird, Wacky & Wonderful
The latest bank and credit union YouTube videos include a little bit of everything -- from skits with a live goat to a Jack Nicholson impersonation... even a gun-shooting loan processor.
Commonwealth Bank’s Olympic Bomb Hoax Ad Blows Up In Its Face
The Aussie bank is forced to apologize after pulling an online ad depicting a bomb hoax outside an Olympic venue.
The Conversation Report: A Banking Industry Social Media Study
What are US consumers saying about banks in social media channels? And how can financial marketers best manage these conversations? Find out in this massive 112-page report.
