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The Nominees For Oscars In The Financial Industry Are…
January 24th, 2012
If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.
Archive for YouTube
Financial Firm Green Lights Social Media For All 1,000 Employees
January 23rd, 2012
An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn.
State of Bank & Credit Union Marketing In 2012
January 17th, 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
US Bank Gives Cash Infusions to Small Businesses Through Facebook
December 07th, 2011
This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.
Branded YouTube Channels: Super Cool, Super Expensive
November 16th, 2011
Ever wondered what's involved with getting one of those cool YouTube pages for your financial institution, with big, bold graphics, fancier interfaces and shorter URLs?
Survey Reveals Mix of Feelings, Approaches Towards Social Media in Banking
November 08th, 2011
Banking industry professionals are both unclear about their social media regulatory responsibilities and concerned about losing control when interacting on social platforms.
Citibank.com’s Extreme Website Makeover
October 14th, 2011
Check out Citibank's new, dramatically streamlined website, with a bolder, more visual aesthetic and a completely revamped online banking system including PFM tools.
Kiwibank Imitates ‘Call of Duty’ Spy Game With ‘Operation Easyswitch’
September 13th, 2011
With spy themes reminiscent of first-person-shooter games, this is the most elaborate YouTube effort in the history of retail banking. It will blow your mind.
3rd Fed Missing Mascot Odyssey Takes Deep Dive Into YouTube
September 12th, 2011
When 3rd Federal's mascot went missing, the bank embarked on a 3-month search to find him. The massive saga unfolds in a series of weekly
The Echo Project: A Credit Union Blueprint to Attract Gen-Y
September 08th, 2011
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing
Crazy Games and Facebook Apps Help Turkish Bank Win Over 500,000 Fans
August 16th, 2011
In less than 12 months, an ambitious Facebook strategy involving crazy online video games and custom branded applications helped Akbank reach nearly a half million
Reality Check 2.0: Social Media Myths & Facts
July 19th, 2011
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the
Wells Fargo ‘Flash Mob’ Yields 1 Million YouTube Views
May 09th, 2011
A YouTube video of a guerilla dance performance goes viral, delighting many, but irritating others.
The Startling State of Social Media in Credit Unions
April 20th, 2011
This study proves that no strategy + no budget + no staff + no time = no success.
Bank Sticks It to Rivals With Massive Guerilla Campaign
March 14th, 2011
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
The Singer
March 08th, 2011
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.
11 Free Tools for Monitoring Your Financial Institution’s Online Reputation
February 14th, 2011
How to monitor, manage and measure your online/social media activities.
Bank’s Social Media Policy Says Snitch & Spy on Your Friends or You’re Fired
February 07th, 2011
Read the document for yourself and see if you think it sounds reasonable.
Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes
January 31st, 2011
Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.
Do Irritating Ads Work Better Than Funny, Entertaining Ones?
January 19th, 2011
People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.
