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Archive for YouTube

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In Brief: Savings Lottery » To Branch, Or Not To Branch?

In Brief: Savings Lottery » To Branch, Or Not To Branch?

May 20th, 2012
Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.  
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Can You Help Catch This Credit Union Voyeur?

Can You Help Catch This Credit Union Voyeur?

April 30th, 2012
This disturbing and controversial article about a credit union employee secretly filming women's toes illustrates why HR policies may need updating to protect your brand.  
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Bank Bashing: The (Questionable) Power Of Negative Attack Ads

Bank Bashing: The (Questionable) Power Of Negative Attack Ads

April 19th, 2012
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it  
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Best of Bank Marketing On YouTube

Best of Bank Marketing On YouTube

April 17th, 2012
Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.  
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Is Facebook The Only Social Channel That Really Matters?

Is Facebook The Only Social Channel That Really Matters?

March 19th, 2012
A series of infographics created by The Financial Brand put Facebook's complete and utter dominance of the social media landscape in perspective.  
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The Nominees For Oscars In The Financial Industry Are…

The Nominees For Oscars In The Financial Industry Are…

January 24th, 2012
If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.  
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Financial Firm Green Lights Social Media For All 1,000 Employees

Financial Firm Green Lights Social Media For All 1,000 Employees

January 23rd, 2012
An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn.  
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State of Bank & Credit Union Marketing In 2012

State of Bank & Credit Union Marketing In 2012

January 17th, 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.  
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US Bank Gives Cash Infusions to Small Businesses Through Facebook

US Bank Gives Cash Infusions to Small Businesses Through Facebook

December 07th, 2011
This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.  
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Branded YouTube Channels: Super Cool, Super Expensive

Branded YouTube Channels: Super Cool, Super Expensive

November 16th, 2011
Ever wondered what's involved with getting one of those cool YouTube pages for your financial institution, with big, bold graphics, fancier interfaces and shorter URLs?  
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Survey Reveals Mix of Feelings, Approaches Towards Social Media in Banking

Survey Reveals Mix of Feelings, Approaches Towards Social Media in Banking

November 08th, 2011
Banking industry professionals are both unclear about their social media regulatory responsibilities and concerned about losing control when interacting on social platforms.  
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Citibank.com’s Extreme Website Makeover

Citibank.com’s Extreme Website Makeover

October 14th, 2011
Check out Citibank's new, dramatically streamlined website, with a bolder, more visual aesthetic and a completely revamped online banking system including PFM tools.  
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Kiwibank Imitates ‘Call of Duty’ Spy Game With ‘Operation Easyswitch’

Kiwibank Imitates ‘Call of Duty’ Spy Game With ‘Operation Easyswitch’

September 13th, 2011
With spy themes reminiscent of first-person-shooter games, this is the most elaborate YouTube effort in the history of retail banking. It will blow your mind.  
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3rd Fed Missing Mascot Odyssey Takes Deep Dive Into YouTube

3rd Fed Missing Mascot Odyssey Takes Deep Dive Into YouTube

September 12th, 2011
When 3rd Federal's mascot went missing, the bank embarked on a 3-month search to find him. The massive saga unfolds in a series of weekly  
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The Echo Project: A Credit Union Blueprint to Attract Gen-Y

The Echo Project: A Credit Union Blueprint to Attract Gen-Y

September 08th, 2011
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing  
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Crazy Games and Facebook Apps Help Turkish Bank Win Over 500,000 Fans

Crazy Games and Facebook Apps Help Turkish Bank Win Over 500,000 Fans

August 16th, 2011
In less than 12 months, an ambitious Facebook strategy involving crazy online video games and custom branded applications helped Akbank reach nearly a half million  
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Reality Check 2.0: Social Media Myths & Facts

Reality Check 2.0: Social Media Myths & Facts

July 19th, 2011
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the  
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Wells Fargo ‘Flash Mob’ Yields 1 Million YouTube Views

Wells Fargo ‘Flash Mob’ Yields 1 Million YouTube Views

May 09th, 2011
A YouTube video of a guerilla dance performance goes viral, delighting many, but irritating others.  
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The Startling State of Social Media in Credit Unions

The Startling State of Social Media in Credit Unions

April 20th, 2011
This study proves that no strategy + no budget + no staff + no time = no success.  
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Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors

Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors

March 14th, 2011
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.  
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