Archive for Young & Free
Most financial institutions own a fleet of vehicles, and some even put a few stickers and graphics on them. But few go this far.
Currency Marketing exploded on to the world stage when it introduced Young & Free, a social media "spokester" contest for credit unions. Learn more about them here.
Standard Chartered's contest serves up a number of mission-critical lessons on social media.
18% of banks and credit unions have blogs, yet many of them struggle for one or more reasons.
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 18 stories from around the web that caught The Financial Brand’s attention. Click on the hotlinked
Here are 12 interesting stories from around the web relevant to financial marketers. Click on the hotlinked summary to read the full story. Banks Fear Future: No joy in credit unions’ pain Vanity Firing: Is
Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.
The Financial Brand sat down with Shari Storm, VP/CMO of Verity Credit Union, and Terrell Meek, Verity’s Marketing Manager, to talk about their latest online social media project, Verity Mom. Verity Credit Union is no
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in with Your Camcorder” promotion, a make-your-own-TV-commercial contest highlighting the financial
The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions. As one of the financial industry’s most accomplished and well-respected
Currency Marketing launched the third iteration of its Gen-Y financial program Young & Free in South Carolina. South Carolina FCU joins two other credit unions running Young & Free. Texas Dow Employees CU has Young
“In most cases ‘On Your Way’ will pay for itself right away.” – On Your Way website The credit union industry can add one more firm to the list of companies specializing in Gen-Y marketing
When Currency Marketing started planning the rollout of TDECU’s Young & Free Texas campaign, the agency’s media team was looking for non-traditional options to reach the 19 to 25 crowd. That’s when they found GoMobile
Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs raise tough questions What’s Behind All This Growth? Credit unions
The Dallas Morning News reports that Resource One Credit Union based out of Dallas, TX is launching a competition for a “spokester” on August 13. Contestants will submit a 500-word blog and video online during
The mystery is over. The name of Canada’s 3rd largest credit union will be Servus. The credit union’s board chose the name because the Servus brand was created only 18 months ago, is recognized in
Leadership: 800 senior marketers surveyed on budgets, culture, process and forecasts Gen-Y: The strategy of Youngfreealberta.com and an interview with its Gen-Y host Innovation: Filene issues its latest ideas for financial products and services Technology: