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‘World’s Coolest Intern’ Solves 3 Social Media Riddles
October 06th, 2010
Standard Chartered's contest serves up a number of mission-critical lessons on social media.
Archive for Young & Free
5 Reasons Banks Suck at Blogging
September 21st, 2010
18% of banks and credit unions have blogs, yet many of them struggle for one or more reasons.
In Brief: Fee or Free? | Mumbo Jumbo | Gen X vs. Y
September 01st, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 18 stories from around the web
In Brief: Vanity firing, Reg E opt-in, ING social media
June 06th, 2010
Here are 12 interesting stories from around the web relevant to financial marketers. Click on the hotlinked summary to read the full story. Banks Fear
15 of the Best Guerilla Promotions in Banking
April 27th, 2010
Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.
Q&A: Verity Credit Union’s Mommy Blogger
December 03rd, 2009
The Financial Brand sat down with Shari Storm, VP/CMO of Verity Credit Union, and Terrell Meek, Verity’s Marketing Manager, to talk about their latest online
‘Cash In’ With a TV Commercial Contest
December 02nd, 2009
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in
Q&A: Integrated Social Media + Financial Marketing
October 20th, 2009
The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions.
Young & Free – South Carolina
February 02nd, 2009
Currency Marketing launched the third iteration of its Gen-Y financial program Young & Free in South Carolina. South Carolina FCU joins two other credit unions
A Gen-Y Firm for Credit Unions is ‘On Your Way’
December 10th, 2008
“In most cases ‘On Your Way’ will pay for itself right away.” – On Your Way website The credit union industry can add one more
Tricked-Out Truck Features ‘Guitar Hero’ Duels
September 09th, 2008
When Currency Marketing started planning the rollout of TDECU’s Young & Free Texas campaign, the agency’s media team was looking for non-traditional options to reach
Gen-Y twins, membership soars, ‘Rewards’ return, bees
August 15th, 2008
Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs
‘Servus’ chosen as name for Canada’s new super-CU
June 12th, 2008
The mystery is over. The name of Canada’s 3rd largest credit union will be Servus. The credit union’s board chose the name because the Servus
News briefs for January 19, 2008
January 19th, 2008
Leadership: 800 senior marketers surveyed on budgets, culture, process and forecasts Gen-Y: The strategy of Youngfreealberta.com and an interview with its Gen-Y host Innovation: Filene
News briefs for December 21, 2007
December 21st, 2007
Marketing: Blessington & District CU gives a car away at every annual meeting Marketing: American Airlines FCU gives away 5 cars in ‘Road to Success’
