Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate banks. 34 headlines this week.
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.
A reader of The Financial Brand recently asked, “Is there any credit union that does not use ‘Credit Union’ in the logo?” The answer is yes. It’s an increasingly common trend as more and more credit unions realize that most Americans don’t know what “credit unions” are, and struggle to decipher the term. “Is it […]
A portfolio of 24 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world, including 19 visual illustrations and 13 videos. There are really a lot of interesting things packed into this article, and each of these projects probably warrant its own story here at The Financial Brand. Enjoy! (Note: […]
“It’s great to put together a nice shiny logo and tag line and say, ‘okay here it is.’ But if people don’t get caught up in the excitement, it’s not going to work.” – Teresa Freeborn, Xceed FCU President Xerox Federal Credit Union recently announced its plans to become ‘Xceed Financial’ at a special event […]