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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Xceed

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In Brief: Debit Card Fee Test Fail | Social Media Backlash

In Brief: Debit Card Fee Test Fail | Social Media Backlash

November 11th, 2011
Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate  
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At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

April 25th, 2011
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.  
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Credit Unions Dropping ‘Credit Union’ From Their Names

Credit Unions Dropping ‘Credit Union’ From Their Names

April 13th, 2010
A reader of The Financial Brand recently asked, “Is there any credit union that does not use ‘Credit Union’ in the logo?” The answer is  
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Creative Showcase: Flash Mob, ATM Wrap, Fertilizer

Creative Showcase: Flash Mob, ATM Wrap, Fertilizer

April 12th, 2010
A portfolio of 24 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world, including 19 visual illustrations and 13  
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Xerox FCU to become ‘Xceed’

February 25th, 2008
“It’s great to put together a nice shiny logo and tag line and say, ‘okay here it is.’ But if people don’t get caught up