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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Wisconsin

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This Bank’s Brand Ads Are Out of Control

This Bank’s Brand Ads Are Out of Control

These brand ads for Continental Bank in Wisconsin encourage people to get a firm grip on their financial situations. Each ad relies on a carefully-crafted  
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Wauwatosa customers vote for ‘WaterStone’ name

Wauwatosa customers vote for ‘WaterStone’ name

The customers have spoken: ‘WaterStone’ it is. Back in February, Wauwatosa Savings invited its customers to help pick a new name for the bank. Customers  
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Customers to have say in new name for Wauwatosa Bank

[UPDATE HERE] Wauwatosa Bank is inviting its customers to visit branches and vote for their favorite name from three options: ‘Granite Bank,’ ‘WaterStone Bank’ or  
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Minnesota bank becomes ‘Prosperan’

From the bank’s website: “Prosperan is a form of the word ‘prosper.’ It means to be successful or fortunate, especially in financial respects, to thrive