Archive for Westpac
A massive collection of fascinating retail branch concepts -- nearly 100 photos of a dozen different projects spanning 11 different countries in 6 continents. A must see!
Banks are rolling out iPad banking functionality incorporating many aspects of the branch experience that were previously unavailable in the mobile channel.
As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?
Instead of trying to build the "branch of the future" or craft some failed "retail" strategy with "stores," hear what branch channel expert David Cavell thinks banks should do instead.
According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.
Banks know everything about customers, but swiftly forget all of it… What's the future of branches… Is social banking on the way? Plus 29 more headlines.
Popular ING Direct brand to disappear… Does your organization have an onboarding program? …13 stories about delivery channels …plus 27 more headlines in financial branding.
A big Australian bank tries fixing its mistake by resurrecting an old regional brand it took over -- and retired -- just a few years ago. The new look resembles the City of Melbourne’s brand.
Bank's ups budget 51% and gets results… Cultivating innovation… Avoiding channel myopia… iPad app takes deposits… Plus 22 more stories.
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
Wells Fargo hits 5.7 products/household in 7 years… Angry retail expert blisters Citi and their new branch prototype… Text “unhappy” and get a call from bank's 'Happy Room'… Plus 24 more stories.
Best and worst case scenarios for the number of followers, broken down by assets and customers.
Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.)
Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the Bank of Melbourne as on online internet direct bank. “The
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas. In an attempt to justify Westpac’s 45 basis point jump in standard variable mortgage rates, the bank
Taking the Cake: CIBC’s brand standards for cake shapes, cake messages, frosting Million $ Question: Credit union asks members to voluntarily agree to rate increases Axe Grinder: Standard Bank responds to disgruntled Twitterer on its