The Financial Brand Forum 2016 — agenda released! Packed with strategy sessions and how-to workshops. VIEW AGENDA

Westpac Archive


Branch Showcase: The Hill, Lego Chopper, BofA’s Next-Gen Design

A collection of nine interesting and noteworthy branch design projects from banks and credit unions around the world — over 50 photos total!



Aussie Bank Crowdsources Product Ideas in Mobile App Challenge

Westpac will invest $50,000 to develop two concept apps submitted from the public. The bank plans to shake things up with a "game changing" pipeline of new mobile tools.



Branch Showcase: 12 Concept Designs From Around The World

A massive collection of fascinating retail branch concepts -- nearly 100 photos of a dozen different projects spanning 11 different countries in 6 continents. A must see!



10 Great Tablet Banking Features Enhancing The Customer Experience

Banks are rolling out iPad banking functionality incorporating many aspects of the branch experience that were previously unavailable in the mobile channel.



Significant Others: Targeting Gays And Lesbians In The Banking Sector

As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?



Engineering The Right Branch Experience

Instead of trying to build the "branch of the future" or craft some failed "retail" strategy with "stores," hear what branch channel expert David Cavell thinks banks should do instead.



World’s 50 Safest Banks Include Few From U.S.

According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.



The Melbourne Identity: Big Bank Mimics City’s Image As It Resurrects Local Brand

A big Australian bank tries fixing its mistake by resurrecting an old regional brand it took over -- and retired -- just a few years ago. The new look resembles the City of Melbourne’s brand.



Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors

NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.



What Can Financial Institutions Really Expect from Twitter?

Best and worst case scenarios for the number of followers, broken down by assets and customers.



Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes

Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.


5 Ways Financial Institutions Can Use Social Media*

Five examples of specific situations where social media can be beneficial...along with some significant caveats.


12 Technology Trends Shaping Financial Marketing

Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive…


Westpac Resurrecting Dead Brand for Online Direct Arm?

Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the Bank of Melbourne as on online internet…


Aussie Bank Slips on Banana Analogy

A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas. In an attempt to justify Westpac’s 45 basis point jump in standard variable mortgage…


Westpac Rolls Out Free Checking with “Truth Pod”

Westpac Bank in Australia took a plain-looking red booth, something it calls the Truth Pod, around to various locations across Sydney. People who ventured into the unbranded booth were asked what annoyed…