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Archive for Westpac

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The Melbourne Identity Problem: Big Bank Mimics City’s Image As It Resurrects Local Brand

The Melbourne Identity Problem: Big Bank Mimics City’s Image As It Resurrects Local Brand

August 28th, 2011
A big Australian bank tries fixing its mistake by resurrecting an old regional brand it took over -- and retired -- just a few years  
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Best of The Web: Bigger Budgets | Branches vs. eChannels | Mobile Apps

Best of The Web: Bigger Budgets | Branches vs. eChannels | Mobile Apps

May 20th, 2011
Bank's ups budget 51% and gets results… Cultivating innovation… Avoiding channel myopia… iPad app takes deposits… Plus 22 more stories.  
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Bank Sticks It to Rivals With Massive Guerilla Campaign

Bank Sticks It to Rivals With Massive Guerilla Campaign

March 14th, 2011
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.  
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In Brief: Cross-Selling | Branch Critique | SMS Unhappy

In Brief: Cross-Selling | Branch Critique | SMS Unhappy

March 11th, 2011
Wells Fargo hits 5.7 products/household in 7 years… Angry retail expert blisters Citi and their new branch prototype… Text “unhappy” and get a call from  
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What Can Financial Institutions Really Expect from Twitter?

What Can Financial Institutions Really Expect from Twitter?

February 28th, 2011
Best and worst case scenarios for the number of followers, broken down by assets and customers.  
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Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes

Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes

January 31st, 2011
Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.  
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5 Ways Financial Institutions Can Use Social Media*

5 Ways Financial Institutions Can Use Social Media*

December 01st, 2010
Five examples of specific situations where social media can be beneficial...along with some significant caveats.  
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12 Technology Trends Shaping Financial Marketing

12 Technology Trends Shaping Financial Marketing

January 11th, 2010
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by  
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Westpac Resurrecting Dead Brand for Online Direct Arm?

Westpac Resurrecting Dead Brand for Online Direct Arm?

January 06th, 2010
Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the  
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Aussie Bank Slips on Banana Analogy

Aussie Bank Slips on Banana Analogy

December 14th, 2009
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas. In an attempt to justify Westpac’s 45  
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In Brief: Axe Grinder | Wells Fargo Lab | Super ATMs

August 17th, 2009
Taking the Cake: CIBC’s brand standards for cake shapes, cake messages, frosting Million $ Question: Credit union asks members to voluntarily agree to rate increases  
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Westpac Rolls Out Free Checking with “Truth Pod”

Westpac Rolls Out Free Checking with “Truth Pod”

November 24th, 2008
Westpac Bank in Australia took a plain-looking red booth, something it calls the Truth Pod, around to various locations across Sydney. People who ventured into