Bank gives beer to new depositors… A blistering documentary of Goldman Sachs… How banks can play offense and defense in social media… Plus 13 more stories for financial marketers this week.
In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people “What would you do if you knew where your money was going?” Beneficial is offering Intuit’s FinanceWorks free to all customers. The application provides online viewing and analysis of financial data from all (not just […]
Totally not shocking: Financial brands plummet in value Market capitalization of the world’s top 500 financial services brands dropped $3.9 trillion –or 51%– while brand value fell $218.1 billion, down 32%, according to Brand Finance’s third annual Global Banking 500 rankings, compiled in association with The Banker Magazine. The top 100 brands from the previous […]