Archive for Wells Fargo
In Brief: Kersplat! Eeek! Perks Slashed!
CD rates finally smack the sidewalk... Chase retreats from the student loan market... SunTrust slashed perks on checking accounts... Plus 35 more headlines!
LGBT Investors Feel Confident, Positive About Retirement
Most of the world is feeling pretty gloomy about their prospects for retirement. But not the LGBT crowd, according to a survey by Wells Fargo.
Wells Fargo Soft Sells Student Loans Through Social Media Forum
This online discussion forum lets college-bound kids and parents field questions. Wells Fargo employees chime in too, but not to push loans.
In Brief: Savings Lottery » To Branch, Or Not To Branch?
Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.
Wells Fargo Celebrates Earth Day 2012 With $25K ‘Go Paperless’ Sweepstakes
To help reduce costs associated with paper statements, the megabank is using big cash giveaways as incentives to go digital for the fifth consecutive year.
Best Brand Ads In Banking Convey Sense Of Trust, Study Says
Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.
In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus 37 more headlines!
Customers Leave BofA and Wells Fargo, But Half Switch To Another Big Bank
But half of the customers leaving a large bank in the past year ended up moving their money to another large bank.
Study Raises New Questions About Bank Transfer Day Fee-asco
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.
Financial Marketers Tip Toe Between Irritating New Fees And Profitability
Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.
Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU
See how Bancography ranks the strongest retail banking brands in 2011, with 70 banks and 50 credit unions making the list. Are you one of them?
Kill Unfair Overdraft Calculations Before They Kill You
Reordering purchases to trigger additional overdraft income is still common among retail banks and credit unions. It may be legal (for now), but it's deceptive and damages the brand.
So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?
Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body count in perspective.
In Brief: Debit Card Fee Test Fail | Social Media Backlash
Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate banks. 34 headlines this week.
Consumers Sour on Big Banks, Sweet on Credit Unions
This study shows just how bad consumer sentiment has turned towards big banks, with nearly 1 in 10 of BofA's customers irked. But people still love their credit unions.
In Brief: The Ultimate Debit Fee Flip Flop Edition
What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea abandons it -- all at once. 32 headlines total.
Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake
Just because BofA introduced a $5 debit card fee doesn’t automatically mean its castaway customers are unprofitable to other financial institutions, especially those unaffected by Durbin.
BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means
BofA's $5 monthly debit card fee could cost them 20 million customers.
In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts
AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin Donuts… Plus 32 more headlines.
The Top 35 Banks on Facebook
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But those pages with the most fans don't have much (if
