Wells Fargo Archive

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10 Ways Top Banks Keep Their Facebook Posts Relevant

As Facebook cuts back the amount of your content they share with your fans, it's more important than ever to make every post count.

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8 Steps to Improved Bank and Credit Union Cross-Selling

Cross-selling is the best way to achieve growth in banks and credit unions. Here are 8 surefire ways to improve cross-selling results.

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Big Banks Roll Out Social Media Command Centers

More banks are relocating their social media teams into snazzy high-tech, high-profile spaces, signaling the increasing importance of social channels.

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Social Media Sentiment for Top US Bank Brands

ViralHeat, a social media consutlancy, quantifies and compares consumer sentiment about big U.S. banks in social media channels.

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Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

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Wells Fargo Revamps Website Homepage With Lifestage Carousel

The bank's new design replaces a messy “link farm” with a snazzy interactive ribbon structured around life needs, but reviews of the site are mixed.

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Gen-Y Stressed Most Over Debt, Making Savings a Distant Dream

Debt causes millennials the most financial pain, paralyzing their ability to save for retirement. They need help, but prefer talking to grown-ups with experience.

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BMO Tests Nanobranch Strategy With Studio-Sized Store

BMO's ‘studio branch’ measures less than 900 square feet. As banks build smaller and smaller branches, one question remains: How tiny can these nanobranches get?

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Wells Fargo Mini-Branches And The Shrinking Retail Footprint

Wells Fargo's new branch concept -- what it calls “the neighborhood bank format” -- has a footprint one-third of the size of a typical location. Take a look.

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Significant Others: Targeting Gays And Lesbians In The Banking Sector

As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?

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Banks Make Customer Experience Gains, But Credit Unions Are Crushing It

The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.

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Wells Fargo ATMs Can Predict What People Want

Using predictive analytics, Wells Fargo’s new ATMs present customers with an array of buttons all based on their previous transactions and preferences.

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Experiments With Pinterest In Retail Banking Fail Miserably

A year ago, banks and credit unions were pressured to hop on the bandwagon. But one year later, has anyone capitalized on the promise of Pinterest? No.

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Banks Fearing Scrooge Image Halt Evictions For Christmas

Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?

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Tweet This: 1 In 5 Banks Are Twitter Quitters

Does tweeting more boost follower counts? Should you follow everyone back? Answers to banks' Twitter questions in this exclusive study. The hard data doesn't lie.

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In Brief: BofA’s Radical Patents, PFM Is Dead, Gag Order

BofA patents give glimpse at mobile video's radical future… PFM faces challenges… BofA makes social media silence condition on couple's refi… Plus 32 more headlines.

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Chase Tops Big Banks In Harris/Google Customer Satisfaction Study

59% of Chase customers say they are "satisfied" or "extremely satisfied," compared to Citi at 55%, BofA at 48% and Wells Fargo at 47%.

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‘Bundling’ Key To Cross-Selling Banking Products

Author Tom O'Rourke shares his experience creating "checking bundles" for Wells Fargo, explaining the four-step process behind their success.

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In Brief: Underbanked, Inertia, Video Tellers, The B-Word

Ranks of the underbanked grow following the financial crisis... A journalist says inertia keeps her with BofA... Only video tellers for one CU... VSECU b-word debate rages. 28 more headlines.

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In Brief: Gen-Y, Banking UX, Twitter Engagement

Gen-Y consumers are cheap, and they want bank branches... Building the retail banking user experience... Twitter strategies... 35 headlines from around the world in financial marketing.

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