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Archive for Wells Fargo

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Wells Fargo Soft Sells Student Loans Through Social Media Forum

Wells Fargo Soft Sells Student Loans Through Social Media Forum

May 23rd, 2012
This online discussion forum lets the college-bound crowd ask and answer questions. Wells Fargo representatives chime in, but the site's immediate purpose isn't to push  
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In Brief: Savings Lottery » To Branch, Or Not To Branch?

In Brief: Savings Lottery » To Branch, Or Not To Branch?

May 20th, 2012
Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.  
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Wells Fargo Celebrates Earth Day 2012 With $25K ‘Go Paperless’ Sweepstakes

Wells Fargo Celebrates Earth Day 2012 With $25K ‘Go Paperless’ Sweepstakes

April 20th, 2012
To help reduce costs associated with paper statements, the megabank is using big cash giveaways as incentives to go digital for the fifth consecutive year.  
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Best Brand Ads In Banking Convey Sense Of Trust, Study Says

April 18th, 2012
Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.  
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In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

April 04th, 2012
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus  
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Customers Leave BofA and Wells Fargo, But Half Switch To Another Big Bank

Customers Leave BofA and Wells Fargo, But Half Switch To Another Big Bank

February 29th, 2012
But half of the customers leaving a large bank in the past year ended up moving their money to another large bank.  
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Study Raises New Questions About Bank Transfer Day Fee-asco

Study Raises New Questions About Bank Transfer Day Fee-asco

February 13th, 2012
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.  
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Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

January 30th, 2012
Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.  
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Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU

Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU

December 19th, 2011
See how Bancography ranks the strongest retail banking brands in 2011, with 70 banks and 50 credit unions making the list. Are you one of  
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Kill Unfair Overdraft Calculations Before They Kill You

Kill Unfair Overdraft Calculations Before They Kill You

December 12th, 2011
Reordering purchases to trigger additional overdraft income is still common among retail banks and credit unions. It may be legal (for now), but it's deceptive  
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So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

November 15th, 2011
Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body  
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In Brief: Debit Card Fee Test Fail | Social Media Backlash

In Brief: Debit Card Fee Test Fail | Social Media Backlash

November 11th, 2011
Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate  
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Consumers Sour on Big Banks, Sweet on Credit Unions

Consumers Sour on Big Banks, Sweet on Credit Unions

November 04th, 2011
This study shows just how bad consumer sentiment has turned towards big banks, with nearly 1 in 10 of BofA's customers irked. But people still  
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In Brief: The Ultimate Debit Fee Flip Flop Edition

In Brief: The Ultimate Debit Fee Flip Flop Edition

November 01st, 2011
What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea  
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Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

October 31st, 2011
Just because BofA introduced a $5 debit card fee doesn’t automatically mean its castaway customers are unprofitable to other financial institutions, especially those unaffected by  
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BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

October 04th, 2011
BofA's $5 monthly debit card fee could cost them 20 million customers.  
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In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

September 07th, 2011
AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin  
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The Top 35 Banks on Facebook

The Top 35 Banks on Facebook

September 01st, 2011
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But  
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The Online IQ of Retail Banks: Feeble or Genius?

The Online IQ of Retail Banks: Feeble or Genius?

August 22nd, 2011
An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating  
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In Brief: The $3 Swipe | Best Banks of 2011 | Surviving the Crisis

In Brief: The $3 Swipe | Best Banks of 2011 | Surviving the Crisis

August 19th, 2011
Will consumers pay Wells Fargo $36 per year just to use their debit cards... Money Magazine ranks the best banks... New strategies for retail banks  
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