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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Wells Fargo

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Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Fees have become a central competitive lever, but balancing fee income and profitability against angry consumers can be tricky business.  
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Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU

Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU

See how Bancography ranks the strongest retail banking brands in 2011, with 70 banks and 50 credit unions making the list. Are you one of  
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Kill Unfair Overdraft Calculations Before They Kill You

Kill Unfair Overdraft Calculations Before They Kill You

Reordering purchases to trigger additional overdraft income is still common among retail banks and credit unions. It may be legal (for now), but it's deceptive  
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So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body  
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In Brief: Debit Card Fee Test Fail | Social Media Backlash

In Brief: Debit Card Fee Test Fail | Social Media Backlash

Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate  
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Consumers Sour on Big Banks, Sweet on Credit Unions

Consumers Sour on Big Banks, Sweet on Credit Unions

This study shows just how bad consumer sentiment has turned towards big banks, with nearly 1 in 10 of BofA's customers irked. But people still  
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In Brief: The Ultimate Debit Fee Flip Flop Edition

In Brief: The Ultimate Debit Fee Flip Flop Edition

What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea  
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Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

Just because BofA introduced a $5 debit card fee doesn’t automatically mean its castaway customers are unprofitable to other financial institutions, especially those unaffected by  
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BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA's $5 monthly debit card fee could cost them 20 million customers.  
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In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin  
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The Top 35 Banks on Facebook

The Top 35 Banks on Facebook

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But  
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The Online IQ of Retail Banks: Feeble or Genius?

The Online IQ of Retail Banks: Feeble or Genius?

An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating  
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In Brief: The $3 Swipe | Best Banks of 2011 | Surviving the Crisis

In Brief: The $3 Swipe | Best Banks of 2011 | Surviving the Crisis

Will consumers pay Wells Fargo $36 per year just to use their debit cards... Money Magazine ranks the best banks... New strategies for retail banks  
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In Brief: Wish List | Kicking Customers Out | Branding Rejection

In Brief: Wish List | Kicking Customers Out | Branding Rejection

What tops bank customers' wish lists… Rewards Checking customers get the boot… Consumers aren't buying banks branding… Plus 27 more headlines from around the world  
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Datahead: Switching, Deposits & Debit Cards

Datahead: Switching, Deposits & Debit Cards

1 in 4 say they will likely switch banks again in the next 12 months… Four banks control half the deposits… And debit card usage  
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Hopping 3 Tropical Isles of Financial Education

Hopping 3 Tropical Isles of Financial Education

Ready for some island-hopping? Take a look at these 3 financial education websites, all using a tropical theme as a backdrop to simulate life’s decisions.  
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Best of The Web: Bigger Budgets | Branches vs. eChannels | Mobile Apps

Best of The Web: Bigger Budgets | Branches vs. eChannels | Mobile Apps

Bank's ups budget 51% and gets results… Cultivating innovation… Avoiding channel myopia… iPad app takes deposits… Plus 22 more stories.  
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Wells Fargo ‘Flash Mob’ Yields 1 Million YouTube Views

Wells Fargo ‘Flash Mob’ Yields 1 Million YouTube Views

A YouTube video of a guerilla dance performance goes viral, delighting many, but irritating others.  
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Should You ‘Join the Social Media Conversation’ If No One Is Talking About You?

Should You ‘Join the Social Media Conversation’ If No One Is Talking About You?

Why providing customer service on social media sites doesn't pencil out.  
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How Does Your Checking Account Stack Up Against the Big Banks?

How Does Your Checking Account Stack Up Against the Big Banks?

Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.  
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In Brief: PETA Beef | Cheques Out | 50¢ eDeposits | Flubbed Facebook Promo

In Brief: PETA Beef | Cheques Out | 50¢ eDeposits | Flubbed Facebook Promo

UK reconsiders law to abolish checks by 2018... PETA has issue with credit union “Run With Bulls” contest... Can US Bank charge people 50¢ for  
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Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.  
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