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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Vista

2
Will the real ‘Vista Bank’ in Texas please step forward

Will the real ‘Vista Bank’ in Texas please step forward

Fight looms, confusion inevitable as two Texas banks now share ‘Vista’ name “We changed our name to soar above the crowd…to set ourselves apart.” –  
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Vowels in, consonants out as bank renames

Vowels in, consonants out as bank renames

“’Folsom Bank of Commerce’ is too many consonants and too many syllables.” – Greg Patton, President Commerce Bank of Folsom Effective August 1, 2008, Commerce