Archive for Vancity
Vancity sorted over 60,000 pennies by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece.
Here are 13 checkpoints banks and credit unions can use right now to build a healthy, holistic, results-driven and integrated brand in 2013.
Following an 18-month development period, Vancity has rolled out a new retail prototype designed to bring its branch experience in line with its brand vision.
A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered promotion.
There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.
Vancity's brand identity flows from a strategy of socially responsible banking -- something they've been working on for over a decade. Here's the whole story.
Leaked customer data hurts BofA's brand… Onboarding can build relationships and replace lost fees… Microsoft shares its branch of the future… And 20 other headlines.
A reader of The Financial Brand recently asked, “Is there any credit union that does not use ‘Credit Union’ in the logo?” The answer is yes. It’s an increasingly common trend as more and more
Small is Beautiful How and why credit unions should remain small and successful. This presentation contains insights and advice that every small, regional financial institution should take to heart (not just credit unions). 104 very
Here are recent stories of interest from around the web. Click on the hotlinked headlines to read more. Barclays boss: Banks must apologize John Varley, the head of Barclays, says banks should apologize to customers
Smart marketers will vulture the corpses of their peers There are stories all over the place about banks and credit unions seeing huge upticks in business as customers flee failed banks like Wachovia and WaMu.