Archive for Vancity
Credit Union Glues Thousands Of Pennies To Billboard, Makes Awesome Mural
Vancity sorted over 60,000 pennies by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece.
13-Point Financial Marketing Checklist For 2013
Here are 13 checkpoints banks and credit unions can use right now to build a healthy, holistic, results-driven and integrated brand in 2013.
Two New Branch Prototypes To Serve As ‘Living Labs’
Following an 18-month development period, Vancity has rolled out a new retail prototype designed to bring its branch experience in line with its brand vision.
Secrets To Success: Charity Cash Mobs For Financial Marketers
A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.
Citi Bikes
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered promotion.
10 Of The Best Banking Brands To Watch
There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.
Cooperative Banking Model Builds From ‘Make Good Money’ Brand Position
Vancity's brand identity flows from a strategy of socially responsible banking -- something they've been working on for over a decade. Here's the whole story.
Best of the Web: Leak Sinks Trust | Onboarding | Branch of the Future
Leaked customer data hurts BofA's brand… Onboarding can build relationships and replace lost fees… Microsoft shares its branch of the future… And 20 other headlines.
Credit Unions Dropping ‘Credit Union’ From Their Names
A reader of The Financial Brand recently asked, “Is there any credit union that does not use ‘Credit Union’ in the logo?” The answer is yes. It’s an increasingly common trend as more and more
10 Great Presentations for Financial Marketers
Small is Beautiful How and why credit unions should remain small and successful. This presentation contains insights and advice that every small, regional financial institution should take to heart (not just credit unions). 104 very
Headlines, snapshots and misc. stories of interest
Here are recent stories of interest from around the web. Click on the hotlinked headlines to read more. Barclays boss: Banks must apologize John Varley, the head of Barclays, says banks should apologize to customers
Snapshots and misc. stories of interest
Smart marketers will vulture the corpses of their peers There are stories all over the place about banks and credit unions seeing huge upticks in business as customers flee failed banks like Wachovia and WaMu.
News Briefs For November 15, 2007
Innovation: Eastman CU offering free wireless in 7 counties, 2 states Leadership: New Vancity CEO cuts senior managers from 28 to 9 Products: Business services critical to CU growth Leadership: Interview with OnPoint’s CEO in
