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BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means
October 04th, 2011
BofA's $5 monthly debit card fee could cost them 20 million customers.
Archive for USAA
Best of the Web: Unbranded Banks | Death of Checks? | Branch Extinction
July 21st, 2011
Brand X: Why consumers know toilet paper better than banks. | Will checks disappear soon? | How about branches? | A total of 44 headlines
5 Ways Financial Institutions Can Use Social Media*
December 01st, 2010
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
Spy on Your AdWords Competitors with SpyFu
September 14th, 2010
Look up what any bank or credit union in the world spends on Google AdWords advertising.
In Brief: Cut the crap, shark fin soup, HelloWallet…
July 29th, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 10 stories from around the web
Whack-a-Fee, Bingo Credit, Praise Singer, More…
February 03rd, 2010
Here’s a creative showcase of financial marketing materials from banks and credit unions around the world — 13 projects and dozens of photos and illustrations.
12 Technology Trends Shaping Financial Marketing
January 11th, 2010
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by
Members Help Members in USAA’s Online Forum
December 22nd, 2009
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications San Antonio-based USAA Savings Bank, which provides financial services to military personnel and their families, recently
USAA’s WhatsOnYourMind.com
September 16th, 2009
“In a tough economy, you can connect with others and share ideas.” That’s the stated purpose of USAA’s latest social media effort centered around an
USAA Defines What It Isn’t in Massive Ad Campaign
June 08th, 2009
Usually known for its understated and reserved approach to marketing, USAA is going on the attack in its latest ad campaign, reportedly the largest ever
