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US Bank Archive

Why Banks Need Instagram

Banks and credit unions should exploit Instagram to show a human side to banking... while there is still an opportunity to stand out.

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23 Things Banks & Credit Unions Say on Twitter

What do financial institutions have to tweet about? How do the most active financial institutions on Twitter keep their tweetchas fresh?

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Big Banks Promote Apple Pay Partnership

Before Apple Pay even been launched publicly, Apple's banking partners started heavily promoting their relationship in digital media.

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Social Media Sentiment for Top US Bank Brands

ViralHeat, a social media consutlancy, quantifies and compares consumer sentiment about big U.S. banks in social media channels.

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Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

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Banks Make Customer Experience Gains, But Credit Unions Are Crushing It

The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.

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Photo Bill Pay Makes Bank Switching A Snap

Consumers can soon pay old-fashioned paper bills simply by snapping pictures of them with their smartphones. This mobile banking feature will transform the bank switching process.

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World’s 50 Safest Banks Include Few From U.S.

According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.

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The Most Successful Retail Banking Ads In 2010

Researchers studied over 500 bank ads in 2010 to determine which were the most successful and why.

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Overdraft Showdown: How The Big Banks Stack Up

Overdraft services have become a critical competitive lever in the war for retail deposits. Big banks are walking a tightrope between profits and cranky customers.

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Sneak Peek: US Bank’s Augmented Reality Branch, ATM Locator

US Bank is letting employees pilot test a snazzy new branch/ATM locator for iPhones that merges digital with reality in a virtually interactive world.

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Best Brand Ads In Banking Convey Sense Of Trust, Study Says

Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.

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Best of Bank Marketing On YouTube

Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.

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Creative Inspiration: Musical Bus Stop | Airport Stunts | Sneaky Banana

A portfolio of financial advertising ideas -- the good, bad and inspiring -- including 3 guerilla stunts, 5 ad campaigns and 9 outdoor executions.

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Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.

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US Bank Gives Cash Infusions to Small Businesses Through Facebook

This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.

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The Top 35 Banks on Facebook

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But those pages with the most fans don't have much (if anything) to do with banking.

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The Online IQ of Retail Banks: Feeble or Genius?

An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating facts, graphs and stats.

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US Bank’s Wearable Wallet: Will It Flop or Not?

This blue bracelet not only lets you make contactless payments of $50 or less, it holds your medical information. But is it too weird and too ugly for widespread adoption?

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How Does Your Checking Account Stack Up Against the Big Banks?

Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.

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