Archive for US Bank
Checking vs. Prepaid Cards: Threat or Opportunity?
Many banks worry prepaid will cut into their checking business. Some are diving in, while others are sitting on the sidelines, unsure how they want to play the game.
Banks Make Customer Experience Gains, But Credit Unions Are Crushing It
The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.
Financial Marketing News: GoBank, USAA’s Mobile Account Opening
What's making the news this week? GoBank's name-your-fee checking account has everyone abuzz. And USAA is using mobile cameras to open new accounts. These stories, and 28 others.
Photo Bill Pay Makes Bank Switching A Snap
Consumers can soon pay old-fashioned paper bills simply by snapping pictures of them with their smartphones. This mobile banking feature will transform the bank switching process.
World’s 50 Safest Banks Include Few From U.S.
According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.
The Most Successful Retail Banking Ads In 2010
Researchers studied over 500 bank ads in 2010 to determine which were the most successful and why.
Overdraft Showdown: How The Big Banks Stack Up
Overdraft services have become a critical competitive lever in the war for retail deposits. Big banks are walking a tightrope between profits and cranky customers.
In Brief: Postage Hike | Shrinking Branches | Social Ads
Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.
Sneak Peek: US Bank’s Augmented Reality Branch, ATM Locator
US Bank is letting employees pilot test a snazzy new branch/ATM locator for iPhones that merges digital with reality in a virtually interactive world.
Best Brand Ads In Banking Convey Sense Of Trust, Study Says
Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.
Best of Bank Marketing On YouTube
Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.
Creative Inspiration: Musical Bus Stop | Airport Stunts | Sneaky Banana
A portfolio of financial advertising ideas -- the good, bad and inspiring -- including 3 guerilla stunts, 5 ad campaigns and 9 outdoor executions.
Financial Marketers Tip Toe Between Irritating New Fees And Profitability
Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.
US Bank Gives Cash Infusions to Small Businesses Through Facebook
This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.
In Brief: Debit Card Fee Test Fail | Social Media Backlash
Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate banks. 34 headlines this week.
In Brief: The Ultimate Debit Fee Flip Flop Edition
What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea abandons it -- all at once. 32 headlines total.
In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows
Big bankers suffer fee nightmares, while competitors smell blood… New spray hits robbers with botanical DNA… Credit card rates top record high, mortgages find a record low… Much more!
The Top 35 Banks on Facebook
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But those pages with the most fans don't have much (if
The Online IQ of Retail Banks: Feeble or Genius?
An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating facts, graphs and stats.
US Bank’s Wearable Wallet: Will It Flop or Not?
This blue bracelet not only lets you make contactless payments of $50 or less, it holds your medical information. But is it too weird and too ugly for widespread adoption?
