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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for US Bank

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Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

January 30th, 2012
Fees have become a central competitive lever, but balancing fee income and profitability against angry consumers can be tricky business.  
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US Bank Gives Cash Infusions to Small Businesses Through Facebook

US Bank Gives Cash Infusions to Small Businesses Through Facebook

December 07th, 2011
This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.  
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In Brief: Debit Card Fee Test Fail | Social Media Backlash

In Brief: Debit Card Fee Test Fail | Social Media Backlash

November 11th, 2011
Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate  
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In Brief: The Ultimate Debit Fee Flip Flop Edition

In Brief: The Ultimate Debit Fee Flip Flop Edition

November 01st, 2011
What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea  
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In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

October 20th, 2011
Big bankers suffer fee nightmares, while competitors smell blood… New spray hits robbers with botanical DNA… Credit card rates top record high, mortgages find a  
21
The Top 35 Banks on Facebook

The Top 35 Banks on Facebook

September 01st, 2011
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But  
3
The Online IQ of Retail Banks: Feeble or Genius?

The Online IQ of Retail Banks: Feeble or Genius?

August 22nd, 2011
An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating  
4
US Bank’s Wearable Wallet: Will It Flop or Not?

US Bank’s Wearable Wallet: Will It Flop or Not?

August 04th, 2011
This blue bracelet not only lets you make contactless payments of $50 or less, it holds your medical information. But is it too weird and  
2
How Does Your Checking Account Stack Up Against the Big Banks?

How Does Your Checking Account Stack Up Against the Big Banks?

April 28th, 2011
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.  
3
At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

April 25th, 2011
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.  
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In Brief: PETA Beef | Cheques Out | 50¢ eDeposits | Flubbed Facebook Promo

In Brief: PETA Beef | Cheques Out | 50¢ eDeposits | Flubbed Facebook Promo

April 21st, 2011
UK reconsiders law to abolish checks by 2018... PETA has issue with credit union “Run With Bulls” contest... Can US Bank charge people 50¢ for  
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In Brief: Video Tellers | Job 2.0 | Remote Deposits

In Brief: Video Tellers | Job 2.0 | Remote Deposits

April 01st, 2011
BofA tests video ATM tellers… Future jobs in banking may be in social media… Remote deposit sweeps the industry… Plus 19 more items.  
22
How Many Facebook Fans Can Financial Institutions Expect

How Many Facebook Fans Can Financial Institutions Expect

March 07th, 2011
A study comparing Facebook likes to asset size and customer/member base for 20 banks and 20 credit unions.  
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In Brief: I Love You… I Love You Not | PFM | iPads | GPS

In Brief: I Love You… I Love You Not | PFM | iPads | GPS

February 18th, 2011
Bankers exploit Valentine's Day… iPads open accounts… Banks + PFM should play nice… Gonzobanker tackles GPS… Plus 17 other stories.  
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The Top 10 Most Valuable Bank Brands in the US

The Top 10 Most Valuable Bank Brands in the US

February 08th, 2011
A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the  
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Bank’s Social Media Policy Says Snitch & Spy on Your Friends or You’re Fired

Bank’s Social Media Policy Says Snitch & Spy on Your Friends or You’re Fired

February 07th, 2011
Read the document for yourself and see if you think it sounds reasonable.  
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In Brief: Least Evil Banks | Grace Period Fee | 6 Blogs

In Brief: Least Evil Banks | Grace Period Fee | 6 Blogs

January 28th, 2011
The 8 least-evil banks... BofA’s ridiculous $6 “grace period” fee... Wells Fargo's 6th blog... To tweet or not to tweet? Plus 15 other articles.  
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In Brief: Bad Service Fine | Free vs. Fee | Penny Pinchers

In Brief: Bad Service Fine | Free vs. Fee | Penny Pinchers

January 20th, 2011
BofA wrestles with communications after website fails... UK bank fined £2.8 million for poor service… To fee or not to fee… These and 12 other  
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10 Financial Microsites Reviewed: The Pros & Cons

10 Financial Microsites Reviewed: The Pros & Cons

December 08th, 2010
How do these 10 bank and credit union microsites stack up? What's working? What isn't?  
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In Brief: Hello Branch 2.0 | Checking Webinar | Fun PR

October 03rd, 2010
Here are the articles, blog posts and other links from around the web that caught The Financial Brand’s attention this week. Click on hotlinks to  
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