US Bank Archive

love_hate

Social Media Sentiment for Top US Bank Brands

ViralHeat, a social media consutlancy, quantifies and compares consumer sentiment about big U.S. banks in social media channels.

More

10_vulnerable_big_bank_brands

Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

More

american_express_bluebird

Checking vs. Prepaid Cards: Threat or Opportunity?

Many banks worry prepaid will cut into their checking business. Some are diving in, while others are sitting on the sidelines, unsure how they want to play the game.

More

temkin_customer_experience_scores

Banks Make Customer Experience Gains, But Credit Unions Are Crushing It

The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.

More

gobank

Financial Marketing News: GoBank, USAA’s Mobile Account Opening

What's making the news this week? GoBank's name-your-fee checking account has everyone abuzz. And USAA is using mobile cameras to open new accounts. These stories, and 28 others.

More

iphone

Photo Bill Pay Makes Bank Switching A Snap

Consumers can soon pay old-fashioned paper bills simply by snapping pictures of them with their smartphones. This mobile banking feature will transform the bank switching process.

More

global_finance_safest_bank_award

World’s 50 Safest Banks Include Few From U.S.

According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.

More

finance_magazines

The Most Successful Retail Banking Ads In 2010

Researchers studied over 500 bank ads in 2010 to determine which were the most successful and why.

More

overdraft_showdown

Overdraft Showdown: How The Big Banks Stack Up

Overdraft services have become a critical competitive lever in the war for retail deposits. Big banks are walking a tightrope between profits and cranky customers.

More

news

In Brief: Postage Hike | Shrinking Branches | Social Ads

Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.

More

us_bank_augmented_reality_atm_branch_locator_app

Sneak Peek: US Bank’s Augmented Reality Branch, ATM Locator

US Bank is letting employees pilot test a snazzy new branch/ATM locator for iPhones that merges digital with reality in a virtually interactive world.

More

Best Brand Ads In Banking Convey Sense Of Trust, Study Says

Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.

More

youtube_icon

Best of Bank Marketing On YouTube

Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.

More

bank_of_the_west_go_west_poster

Creative Inspiration: Musical Bus Stop | Airport Stunts | Sneaky Banana

A portfolio of financial advertising ideas -- the good, bad and inspiring -- including 3 guerilla stunts, 5 ad campaigns and 9 outdoor executions.

More

balancing_act

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.

More

us_bank_look_up_with_us_challenge

US Bank Gives Cash Infusions to Small Businesses Through Facebook

This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.

More

news

In Brief: Debit Card Fee Test Fail | Social Media Backlash

Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate banks. 34 headlines this week.

More

wrong_way_sign

In Brief: The Ultimate Debit Fee Flip Flop Edition

What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea abandons it -- all at once. 32 headlines total.

More

ows

In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

Big bankers suffer fee nightmares, while competitors smell blood… New spray hits robbers with botanical DNA… Credit card rates top record high, mortgages find a record low… Much more!

More

facebook_fans_likes_friends

The Top 35 Banks on Facebook

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But those pages with the most fans don't have much (if anything) to do with banking.

More