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Archive for US Bank

In Brief: Postage Hike | Shrinking Branches | Social Ads

May 03rd, 2012

Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.

Sneak Peek: US Bank’s Augmented Reality Branch, ATM Locator

April 23rd, 2012

US Bank is letting employees pilot test a snazzy new branch/ATM locator for iPhones that merges digital with reality in a virtually interactive world.

Best Brand Ads In Banking Convey Sense Of Trust, Study Says

April 18th, 2012

Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.

Best of Bank Marketing On YouTube

April 17th, 2012

Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

January 30th, 2012

Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.

In Brief: Debit Card Fee Test Fail | Social Media Backlash

November 11th, 2011

Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate

In Brief: The Ultimate Debit Fee Flip Flop Edition

November 01st, 2011

What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea

In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

October 20th, 2011

Big bankers suffer fee nightmares, while competitors smell blood… New spray hits robbers with botanical DNA… Credit card rates top record high, mortgages find a

The Top 35 Banks on Facebook

September 01st, 2011

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But

The Online IQ of Retail Banks: Feeble or Genius?

August 22nd, 2011

An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating

US Bank’s Wearable Wallet: Will It Flop or Not?

August 04th, 2011

This blue bracelet not only lets you make contactless payments of $50 or less, it holds your medical information. But is it too weird and

How Does Your Checking Account Stack Up Against the Big Banks?

April 28th, 2011

Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.