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10 Of The Best Banking Brands To Watch
April 16th, 2012
There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names,
Archive for Umpqua
In Brief: Loan Growth? | $60 Debit Fee | Overdrafts, Credit Debts Rise
September 30th, 2011
Is loan growth even possible in this environment… BofA to slap debit card users with $60 in annual fees… Overdraft fees and credit card debt
Creative Showcase: Icicle Tricycle | Mariachi Band | Bad Habits | Rickshaw
August 02nd, 2011
Looking for some fresh, clever and creative ideas in retail bank marketing? Take a look at these 16 marketing projects from banks and credit unions
Umpqua Bank Debuts Next-Generation Store Model
January 27th, 2011
Umpqua continues to evolve its branch design with a huge green interactive ribbon called the "Discover Wall."
In Brief: Dress Code | Glitches & Tweets | 30 Worst Mortgages
December 29th, 2010
UBS dress code tackles short skirts, underwear, discreet makeup… Analyzing NAB’s response to a crisis on Twitter… Plus 17 other stories.
5 Ways Financial Institutions Can Use Social Media*
December 01st, 2010
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
Spy on Your AdWords Competitors with SpyFu
September 14th, 2010
Look up what any bank or credit union in the world spends on Google AdWords advertising.
Creative Showcase: Sex Appeal, PURLs and Houseplants
August 30th, 2010
Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…
Free WiFi? Yes. Cappuccino Hangouts? No Way.
August 25th, 2010
Every now and then, someone in the financial industry suggests transforming branches into hangouts. Most recently, the author of a Bank Innovation article wondered why
In Brief: Cut the crap, shark fin soup, HelloWallet…
July 29th, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 10 stories from around the web
Umpqua Unveils New ‘Neighborhood Store’
January 18th, 2010
Umpqua Bank opened what it describes as a “boutique store” last month in Northwest Portland, Oregon. Umpqua calls the 1,385-square-foot store its first “neighborhood store”
12 Technology Trends Shaping Financial Marketing
January 11th, 2010
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by
Make Promos Out of Money You Already Give Away
November 24th, 2009
The announcement from JP Morgan Chase that its retail banking arm is giving away $5 million to charities via a Facebook promotion signals an emerging
Save Hard. Spend Smart.
August 19th, 2009
“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove
Twitter Is White Hot in the Financial Industry
June 03rd, 2009
“Twitter is very hot right now. There’s been a major uptake in activity.” – James McGovern, Corporate Insight Twitter is ablaze in the financial industry
Snapshots: Quick hits from around the financial industry
April 20th, 2009
Bribes: one way to buy deposits National Bank of Kansas City is offering a free $50 Lowe’s Gift Card for opening a personal checking account.
Umpqua Bank’s Branch of the Future
June 18th, 2008
The much-admired Umpqua Bank has created this fascinating video depicting one possible vision of the (very near?) future of financial services. Take a look: What’s
“Better sameness” vs. true differentiation
January 12th, 2008
“The challenge is that most banks have a long legacy of product-centric, ‘everything for everybody’ ways of thinking. This leads to decision-making and resource commitments
