Archive for Umpqua
Big data lead some banks to ‘new silk roads,’ but most sit idle on a goldmine of data. Maybe they should toy around with gamification instead... 39 stories total!
There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.
Is loan growth even possible in this environment… BofA to slap debit card users with $60 in annual fees… Overdraft fees and credit card debt both on the rise… Plus 24 more headlines.
Looking for some fresh, clever and creative ideas in retail bank marketing? Take a look at these 16 marketing projects from banks and credit unions around the world.
Umpqua continues to evolve its branch design with a huge green interactive ribbon called the "Discover Wall."
UBS dress code tackles short skirts, underwear, discreet makeup… Analyzing NAB’s response to a crisis on Twitter… Plus 17 other stories.
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
Here are the articles, blog posts and other links from around the web that caught The Financial Brand’s attention this week. Click on hotlinks to read the full story. Bye Bye Tellers… Hello Branch 2.0
Look up what any bank or credit union in the world spends on Google AdWords advertising.
Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…
Every now and then, someone in the financial industry suggests transforming branches into hangouts. Most recently, the author of a Bank Innovation article wondered why banks and credit unions don’t follow in Starbucks’ footsteps, becoming
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 10 stories from around the web that caught The Financial Brand’s attention. Click on the hotlinked
Umpqua Bank opened what it describes as a “boutique store” last month in Northwest Portland, Oregon. Umpqua calls the 1,385-square-foot store its first “neighborhood store” offering “banking, innovation and a place to connect with the
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.)
The announcement from JP Morgan Chase that its retail banking arm is giving away $5 million to charities via a Facebook promotion signals an emerging trend in how financial institutions allocate their corporate donations. By
“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove it.” – Umpqua Bank The centerpiece of Umpqua’s “Save Hard,
“Twitter is very hot right now. There’s been a major uptake in activity.” – James McGovern, Corporate Insight Twitter is ablaze in the financial industry right now. The popular Web 2.0 tool is spreading like
Bribes: one way to buy deposits National Bank of Kansas City is offering a free $50 Lowe’s Gift Card for opening a personal checking account. TCF Bank just announced their $50 Free Cash Checking Campaign.
The much-admired Umpqua Bank has created this fascinating video depicting one possible vision of the (very near?) future of financial services. Take a look: What’s particularly interesting about the video is the absence of narration.
“The challenge is that most banks have a long legacy of product-centric, ‘everything for everybody’ ways of thinking. This leads to decision-making and resource commitments that reinforce ‘better sameness’ rather than true differentiation.” – Frank