Archive for UGC
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.)
Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion makes fun of Canada’s big five banks for charging billions
ING Direct just wrapped up their “My Dream Is” promotion in Australia, a user-generated photo+savings contest offering a first prize of $10,000. The general public chose the top 100 entries by rating them at mydreamis.ingdirect.com.au