Archive for UGC
Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?
12 Technology Trends Shaping Financial Marketing
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.)
A Great Campaign That Raises a Question of Social Media Ethics
Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion makes fun of Canada’s big five banks for charging billions
‘My Dream Is’ Photo Contest from ING DIRECT
ING Direct just wrapped up their “My Dream Is” promotion in Australia, a user-generated photo+savings contest offering a first prize of $10,000. The general public chose the top 100 entries by rating them at mydreamis.ingdirect.com.au
