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Archive for UGC

2
Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

April 23rd, 2012
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?  
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12 Technology Trends Shaping Financial Marketing

12 Technology Trends Shaping Financial Marketing

January 11th, 2010
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by  
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A Great Campaign That Raises a Question of Social Media Ethics

A Great Campaign That Raises a Question of Social Media Ethics

May 18th, 2009
Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion  
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‘My Dream Is’ Photo Contest from ING DIRECT

‘My Dream Is’ Photo Contest from ING DIRECT

January 05th, 2009
ING Direct just wrapped up their “My Dream Is” promotion in Australia, a user-generated photo+savings contest offering a first prize of $10,000. The general public