Archive for Twitter
Bigger Financial Institutions Need Better Social Media Tools
To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.
3 Big Trends in Credit Card Marketing
Credit Karma's Justine Rivero explores three trends credit card marketers need to be mindful of in 2012.
Social Media In Banking: Made In Heaven Or Marriage From Hell?
60% of banking execs say the industry is not effectively utilizing social media, and 75% don’t see it as the future of communications.
In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles
E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.
When Customers Seek Help on Twitter, Banks Fall Short
Research analyzing thousands of tweets between three huge U.S. banks and their customers reveals that few problems are being resolved within Twitter.
Financial Firm Green Lights Social Media For All 1,000 Employees
An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn. Could you be this brave?
State of Bank & Credit Union Marketing In 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
In Brief: Inertia | Facebook Frenemies | Dwolla | Cheapster
Inertia trumps bank customers' ire… Banks' love/hate relationship with Facebook… Dwolla revolutionizes payments… Plus 25 more headlines!
Survey Reveals Mix of Feelings, Approaches Towards Social Media in Banking
Banking industry professionals are both unclear about their social media regulatory responsibilities and concerned about losing control when interacting on social platforms.
Datamining Social Media Profiles for Actionable Intelligence
Can social media data drive financial marketing strategies or is this just a pipe dream?
In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows
Big bankers suffer fee nightmares, while competitors smell blood… New spray hits robbers with botanical DNA… Credit card rates top record high, mortgages find a record low… Much more!
Citibank.com’s Extreme Website Makeover
Check out Citibank's new, dramatically streamlined website, with a bolder, more visual aesthetic and a completely revamped online banking system including PFM tools.
The Top 400 Banks on Twitter
Complete statistics for the 400 retail banks on Twitter, including number of followers, accounts followed and number of tweets. It's the most comprehensive study you've ever seen.
In Brief: Loan Growth? | $60 Debit Fee | Overdrafts, Credit Debts Rise
Is loan growth even possible in this environment… BofA to slap debit card users with $60 in annual fees… Overdraft fees and credit card debt both on the rise… Plus 24 more headlines.
In Brief: Branch Experience Tips | Ka-Ching! | Social Media ROI + Metrics
15 tips for improving the branch experience, plus 3 strategies that should be part of every bank's business plan… A daring (and potentially risky) savings program… How effective is your bank's social media strategy? 20
3rd Fed Missing Mascot Odyssey Takes Deep Dive Into YouTube
When 3rd Federal's mascot went missing, the bank embarked on a 3-month search to find him. The massive saga unfolds in a series of weekly YouTube videos -- 13 so far, with a couple weeks
The Echo Project: A Credit Union Blueprint to Attract Gen-Y
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing riddle.
In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts
AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin Donuts… Plus 32 more headlines.
Crazy Games and Facebook Apps Help Turkish Bank Win Over 500,000 Fans
In less than 12 months, an ambitious Facebook strategy involving crazy online video games and custom branded applications helped Akbank reach nearly a half million people.
In Brief: Wish List | Kicking Customers Out | Branding Rejection
What tops bank customers' wish lists… Rewards Checking customers get the boot… Consumers aren't buying banks branding… Plus 27 more headlines from around the world in financial marketing.
