Archive for Twitter
To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.
Credit Karma's Justine Rivero explores three trends credit card marketers need to be mindful of in 2012.
60% of banking execs say the industry is not effectively utilizing social media, and 75% don’t see it as the future of communications.
E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.
Research analyzing thousands of tweets between three huge U.S. banks and their customers reveals that few problems are being resolved within Twitter.
An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn. Could you be this brave?
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
Inertia trumps bank customers' ire… Banks' love/hate relationship with Facebook… Dwolla revolutionizes payments… Plus 25 more headlines!
Banking industry professionals are both unclear about their social media regulatory responsibilities and concerned about losing control when interacting on social platforms.
Can social media data drive financial marketing strategies or is this just a pipe dream?
Big bankers suffer fee nightmares, while competitors smell blood… New spray hits robbers with botanical DNA… Credit card rates top record high, mortgages find a record low… Much more!
Check out Citibank's new, dramatically streamlined website, with a bolder, more visual aesthetic and a completely revamped online banking system including PFM tools.
Complete statistics for the 400 retail banks on Twitter, including number of followers, accounts followed and number of tweets. It's the most comprehensive study you've ever seen.
Is loan growth even possible in this environment… BofA to slap debit card users with $60 in annual fees… Overdraft fees and credit card debt both on the rise… Plus 24 more headlines.
15 tips for improving the branch experience, plus 3 strategies that should be part of every bank's business plan… A daring (and potentially risky) savings program… How effective is your bank's social media strategy? 20
When 3rd Federal's mascot went missing, the bank embarked on a 3-month search to find him. The massive saga unfolds in a series of weekly YouTube videos -- 13 so far, with a couple weeks
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing riddle.
AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin Donuts… Plus 32 more headlines.
In less than 12 months, an ambitious Facebook strategy involving crazy online video games and custom branded applications helped Akbank reach nearly a half million people.
What tops bank customers' wish lists… Rewards Checking customers get the boot… Consumers aren't buying banks branding… Plus 27 more headlines from around the world in financial marketing.