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Do Irritating Ads Work Better Than Funny, Entertaining Ones?
January 19th, 2011
People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.
Archive for TV
Regions Bank Hopes Consumers LOVE to SAVE
July 29th, 2009
Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a
The ‘Colorful Solutions’ of Norway Business Banking
July 09th, 2009
Norway Savings Bank has created a series of “colorful” broadcast and print advertising targeted at Norway’s small business customer base. The ad campaign includes six
A Great Campaign That Raises a Question of Social Media Ethics
May 18th, 2009
Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion
Beneficial Bank’s Brand Campaign is “Starting Now”
December 03rd, 2008
Beneficial Bank in Philadelphia, launched an upbeat branding campaign following the election. The campaign carries the theme “Starting Now.” The campaign includes two TV spots,
Consumers Hate This Ad (But They Remembered It)
November 13th, 2008
Earlier this year, Commonwealth Bank in Australia was harshly criticized for hiring a U.S. ad agency. It didn’t matter that the agency was world-famous Goodby,
Pancakes = Opportunities + Optimism
November 10th, 2008
“No matter how long the night has been, there’s always breakfast. This is America. The sun comes up and we get a fresh start.” –
BNZ’s “Out of the Box” Brand
October 21st, 2008
The Bank of New Zealand, now known simply as BNZ, has been doing some interesting things with their brand lately. They’re retailing off-the-shelf financial products
KeyBank Says ‘Money Needs Attention’
October 02nd, 2008
“Money creates money concerns. And genuine attention to money helps eliminate them.” That’s the underlying premise behind Key Bank’s latest brand ad campaign, “Money Needs
Harris Bank Says It’s ‘Here to Help’
September 17th, 2008
Harris Bank recently unveiled a new branding campaign to drive home the bank’s “here to help” message, a slogan the bank has used for the
Alabama Credit Union is 79.3% better than a bank
August 28th, 2008
These brand TV ads from Alabama Credit Union are terrific. They are brimming with personality and look nothing like any other financial institution’s ads. (Well
Flagstar Bank’s “We’re Different” Brand Ads
August 13th, 2008
Flagstar Bank debuted a new brand campaign during the opening ceremonies for the 2008 Summer Olympics. Spots depict consumers with boxes on their heads who
WaMu fantasy TV ads.. “Whoo hoo!”
July 31st, 2008
In this :30 TV spot supporting WaMu’s “Whoo Hoo!” branding campaign, a couple fantasizes about being tucked snug in giant kangaroo pouches (no joke, for
Casting call: Credit union TV ad contest draws 37 entries
June 06th, 2008
In a recent TV ad contest, 37 entrants produced a 23-second spot telling people why they should join SELCO Community Credit Union. Big cash prizes
Datahead: Facts on TV and online financial ads
January 28th, 2008
A study by Bigresearch says this is what people do when TV commercials come on: 41.2% of viewers take a peak at what’s on other
Another high-quality TV spot from Charlotte Metro
January 20th, 2008
The latest TV commercial from Charlotte Metro Credit Union stars Charlotte Bobcats head coach Sam Vincent and player Jared Dudley. They share the stage (or
News briefs for January
January 06th, 2008
Mobile: Netbanker reviews iPhone mobile banking compatibility at major banks Culture: Implementing an intranet for customer service and compliance training Advertising: Space Coast CU produces
