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Archive for trust

9 Critical Ways Financial Institutions Should Rebuild Trust With Consumers

April 03rd, 2012

Here are nine ways consumers weigh their trust in banks and credit unions. How does your financial institution perform, and what weak spots do you

Study Shows Consumers Distrust Banks More Than Any Other Industry

March 20th, 2012

Less than half of the public trust financial services and banks to do what is right, making them the least-trusted industries on earth for the

In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank

January 19th, 2012

Consumers trust their own bank, but not banks in general… Experts offer advice for 2012... Will Facebook launch its own bank? Plus 33 more headlines.

CMO Study: Consumer Anxiety Straining Bank Marketing Communications

January 10th, 2012

Bank marketers believe consumers are stressed and panicky. As a result, 87% feel their job has become harder, and 34% have seen marketing cutbacks.

How Banks Completely Nuked Consumers’ Trust (And What They Should Do About It)

April 18th, 2011

No sophisticated strategies needed, just some commonsense lessons we all learned in kindergarten.

Trust in Financial Institutions Drops, And How to Reverse the Trend

March 10th, 2011

Half trust financial firms less, citing honest communication and transparency as keys to reputation.

Bromides and Dead Icons Won’t Fix UBS Brand

September 13th, 2010

In 2008, private banking giant UBS (formerly Union Bank of Switzerland), like pretty much every other bank on earth, was slammed by the subprime meltdown.

Datahead: Channels, Checks, Trust & Trends

September 06th, 2010

Delivery channels by generation… Levels of consumer trust… Breakdown of NSF and overdraft fee income… Search for home equity slows to a trickle… Much more.

Apparently They Think You’re All Liars

May 26th, 2010

Bank credibility suffers, few Americans find statements by financial institutions believable It’s no surprise then that very few Americans say they believe financial institutions. But

Four Things Your Brand Must Be

November 18th, 2009

Four principles serve as the underpinning for every great brand: differentiation, relevancy, credibility and irreproducibility. If your brand doesn't meet these four criteria, you've still

A “Proven Method” for Undermining Your Brand

November 12th, 2008

Here’s a story from a reader of The Financial Brand. We’ll call her Erica (that’s not her real name). Erica got a letter from Chase

Name change wrap-up for fall 2008

November 10th, 2008

Here are summaries of some of the more interesting name changes from around the financial industry in recent months. South Shore Cooperative Bank slims down

Branding Briefs…The Economic Meltdown Edition

September 25th, 2008

Here are this week’s stories of interest relating to the economic crisis. Click on the hotlinks to read the complete story. Poof! Financial brands ranked