Archive for Texas

Rebranding United Heritage Credit Union’s Identity

January 27th, 2010

With more than 54,000 members, over $600 million in assets, and 12 branches in the Austin, Texas area, United Heritage Credit Union is one of

Texas-Sized Trademark Trouble Brewing Over Name

November 18th, 2008

Last week, The Financial Brand reported that Arp State Bank in East Texas was changing its name to American State Bank. The article noted a

Online Anniversary Promo Nets $5 Million in New Deposits

October 23rd, 2008

SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in

Will the real ‘Vista Bank’ in Texas please step forward

August 25th, 2008

Fight looms, confusion inevitable as two Texas banks now share ‘Vista’ name “We changed our name to soar above the crowd…to set ourselves apart.” –

Frost Bank’s Beautiful Brand-Building Ads

August 12th, 2008

“Frost Bank understands the value of focusing advertising communications on the brand.” – Pam Thomas, CMO Frost Bank “Frost Bank understands the value of focusing