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Archive for Texas

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Rebranding United Heritage Credit Union’s Identity

Rebranding United Heritage Credit Union’s Identity

January 27th, 2010
With more than 54,000 members, over $600 million in assets, and 12 branches in the Austin, Texas area, United Heritage Credit Union is one of  
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Texas-Sized Trademark Trouble Brewing Over Name

Texas-Sized Trademark Trouble Brewing Over Name

November 18th, 2008
Last week, The Financial Brand reported that Arp State Bank in East Texas was changing its name to American State Bank. The article noted a  
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Online Anniversary Promo Nets $5 Million in New Deposits

Online Anniversary Promo Nets $5 Million in New Deposits

October 23rd, 2008
SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in  
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Will the real ‘Vista Bank’ in Texas please step forward

Will the real ‘Vista Bank’ in Texas please step forward

August 25th, 2008
Fight looms, confusion inevitable as two Texas banks now share ‘Vista’ name “We changed our name to soar above the crowd…to set ourselves apart.” –  
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San Antonio credit union becomes ‘Generations’

San Antonio credit union becomes ‘Generations’

March 10th, 2008
“In the financial industry, if you don’t grow, you go.” – Tim Haegelin, CEO San Antonio City Employees FCU had a name change in the