Captive Indoor Media | Digital Signage Solutions for Financial Institutions

Archive for TD

In Brief: Savings Lottery » To Branch, Or Not To Branch?

May 20th, 2012

Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.

In Brief: Postage Hike | Shrinking Branches | Social Ads

May 03rd, 2012

Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.

More Banks Adopting Simplified Disclosures For Checking Accounts

April 20th, 2012

More and more banks are joining the ranks of those adopting a simplified checking disclosure form as recommended by Pew, consumer advocacy group.

Best Brand Ads In Banking Convey Sense Of Trust, Study Says

April 18th, 2012

Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.

Bigger Financial Institutions Need Better Social Media Tools

February 20th, 2012

To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

January 30th, 2012

Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.

So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

November 15th, 2011

Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body

In Brief: Debit Card Fee Test Fail | Social Media Backlash

November 11th, 2011

Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate

In Brief: The Ultimate Debit Fee Flip Flop Edition

November 01st, 2011

What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea

In Brief: Branch Experience Tips | Ka-Ching! | Social Media ROI + Metrics

September 16th, 2011

15 tips for improving the branch experience, plus 3 strategies that should be part of every bank's business plan… A daring (and potentially risky) savings

In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

September 07th, 2011

AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin

The Top 35 Banks on Facebook

September 01st, 2011

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But

Instant Issue Debit/Credit Cards: A Branch-Only Convenience

August 26th, 2011

For all the benefits online and mobile banking solutions offer, instant issue cards is one convenience available only at physical branch locations.

The Online IQ of Retail Banks: Feeble or Genius?

August 22nd, 2011

An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating

Best of the Web: Unbranded Banks | Death of Checks? | Branch Extinction

July 21st, 2011

Brand X: Why consumers know toilet paper better than banks. | Will checks disappear soon? | How about branches? | A total of 44 headlines

How Does Your Checking Account Stack Up Against the Big Banks?

April 28th, 2011

Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.