TD Archive

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Social Media Sentiment for Top US Bank Brands

ViralHeat, a social media consutlancy, quantifies and compares consumer sentiment about big U.S. banks in social media channels.

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Room For Improvement In Home Loan Process, Study Shows

The average home buyer considers two banks when applying for a mortgage. Most end up lending from a bank where they did not already have an account. Why?

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Significant Others: Targeting Gays And Lesbians In The Banking Sector

As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?

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Mom Versus Dad: The Role Of Parents In Fiscal Fitness

Parents share similar attitudes toward financial literacy, but their approach differs.

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Banks Make Customer Experience Gains, But Credit Unions Are Crushing It

The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.

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Good Customer Service Makes Banking Consumers Feel Financially Confident

60% of consumers who say they are in a happy banking relationship say they also experience less financial stress than everyone else.

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TD Tells Customers To ‘Bank Human’ With Lollipops And Pens

TD says it’s “time to bank human again.” What does that mean? Free pens and lollipops? The campaign seems innocuous, but it raises awkward questions for the bank's "convenience" brand.

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Consumers Confused By Checking Disclosures Riddled With Landmines

It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.

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World’s 50 Safest Banks Include Few From U.S.

According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.

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The Most Successful Retail Banking Ads In 2010

Researchers studied over 500 bank ads in 2010 to determine which were the most successful and why.

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More Banks Adopting Simplified Disclosures For Checking Accounts

More and more banks are joining the ranks of those adopting a simplified checking disclosure form as recommended by Pew, consumer advocacy group.

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Best Brand Ads In Banking Convey Sense Of Trust, Study Says

Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.

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Bigger Financial Institutions Need Better Social Media Tools

To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.

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Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.

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So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body count in perspective.

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The Top 35 Banks on Facebook

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But those pages with the most fans don't have much (if anything) to do with banking.

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Instant Issue Debit/Credit Cards: A Branch-Only Convenience

For all the benefits online and mobile banking solutions offer, instant issue cards is one convenience available only at physical branch locations.

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The Online IQ of Retail Banks: Feeble or Genius?

An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating facts, graphs and stats.

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How Does Your Checking Account Stack Up Against the Big Banks?

Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.

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Want Your Twitter Account Verified Like These 27 Financial Institutions?

Twitter has bestowed its "verified" status on more and more financial institutions lately, but if you want to join them, good luck.

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