The average home buyer considers two banks when applying for a mortgage. Most end up lending from a bank where they did not already have an account. Why?
As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?
Parents share similar attitudes toward financial literacy, but their approach differs.
The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.
60% of consumers who say they are in a happy banking relationship say they also experience less financial stress than everyone else.
TD says it’s “time to bank human again.” What does that mean? Free pens and lollipops? The campaign seems innocuous, but it raises awkward questions for the bank's "convenience" brand.
Bank lands in hot water over Occupy imagery in ads… Deposits outpace loans by $2 trillion… The future of mobile banking… 35 more headlines.
BofA patents give glimpse at mobile video's radical future… PFM faces challenges… BofA makes social media silence condition on couple's refi… Plus 32 more headlines.
It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.
Banks know everything about customers, but swiftly forget all of it… What's the future of branches… Is social banking on the way? Plus 29 more headlines.
Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.
More and more banks are joining the ranks of those adopting a simplified checking disclosure form as recommended by Pew, consumer advocacy group.
Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.