Archive for TD
Room For Improvement In Home Loan Process, Study Shows
The average home buyer considers two banks when applying for a mortgage. Most end up lending from a bank where they did not already have an account. Why?
Significant Others: Targeting Gays And Lesbians In The Banking Sector
As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?
Mom Versus Dad: The Role Of Parents In Fiscal Fitness
Parents share similar attitudes toward financial literacy, but their approach differs.
Banks Make Customer Experience Gains, But Credit Unions Are Crushing It
The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.
Good Customer Service Makes Banking Consumers Feel Financially Confident
60% of consumers who say they are in a happy banking relationship say they also experience less financial stress than everyone else.
Best of the Web: Visual Trends | À-La-Carte Fees | Fate of Branches
A free webinar on visual trends in banking... Banks are getting creative with fee models... Pundits debate the fate of branch networks... 36 stories total!
TD Tells Customers To ‘Bank Human’ With Lollipops And Pens
TD says it’s “time to bank human again.” What does that mean? Free pens and lollipops? The campaign seems innocuous, but it raises awkward questions for the bank's "convenience" brand.
Best of the Web: OWS Controversy, Deposits Soar, Mobile Forecasts
Bank lands in hot water over Occupy imagery in ads… Deposits outpace loans by $2 trillion… The future of mobile banking… 35 more headlines.
In Brief: BofA’s Radical Patents, PFM Is Dead, Gag Order
BofA patents give glimpse at mobile video's radical future… PFM faces challenges… BofA makes social media silence condition on couple's refi… Plus 32 more headlines.
Simpler Checking Disclosures Remove Confusion, Eliminate Hidden Fees
It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.
World’s 50 Safest Banks Include Few From U.S.
According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.
In Brief: Goodbye ING, BofA Trash, Gen-Y
The ING Direct brand may soon be toast... Trash dumped at BofA's doorstep... Gen-Y's financial lives dissected... Plus 41 more headlines.
The Most Successful Retail Banking Ads In 2010
Researchers studied over 500 bank ads in 2010 to determine which were the most successful and why.
In Brief: Big Data, Branch Strategies, Social Banking
Banks know everything about customers, but swiftly forget all of it… What's the future of branches… Is social banking on the way? Plus 29 more headlines.
In Brief: Savings Lottery » To Branch, Or Not To Branch?
Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.
In Brief: Postage Hike | Shrinking Branches | Social Ads
Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.
More Banks Adopting Simplified Disclosures For Checking Accounts
More and more banks are joining the ranks of those adopting a simplified checking disclosure form as recommended by Pew, consumer advocacy group.
Best Brand Ads In Banking Convey Sense Of Trust, Study Says
Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.
Bigger Financial Institutions Need Better Social Media Tools
To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.
Financial Marketers Tip Toe Between Irritating New Fees And Profitability
Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.
