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How Many Facebook Fans Can Financial Institutions Expect

March 07th, 2011

A study comparing Facebook likes to asset size and customer/member base for 20 banks and 20 credit unions.

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- Editor said, “Scott, the article was written independently by The Financial Brand. The study was conducted by Fiserv. It's difficult to see how bias plays a role here. How, …”
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- Scott Cleary said, “As with all articles, we also need to take into account who commissioned the article and how what the products their company sells may have an impact on the art…”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Editor said, “Bob, what should those working in a bank's marketing department do with your calculation, since they don't set the rates, nor make the laws?…”
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  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- Jon Lim said, “Ron, Could you please explain why a company or financial institution has to allocate most of their marketing budget towards social media for it to be effecti…”
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FEATURED VIDEO

Featured Agency: Weber Marketing
This video compilation includes six extremely entertaining minutes of material demonstrating the range of Weber Marketing Group's creative capabilities, and showcasing the award-winning agency's advertising, marketing and branch merchandising expertise. Weber Marketing works exclusively with banks and credit unions to develop brand solutions. You can learn more about Weber Marketing at their website.
RECOMMENDED READING
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Archive for TD Canada

How Many Facebook Fans Can Financial Institutions Expect

TD Canada Gives Winner $1 for Every Friend on Facebook

FEATURED VIDEO

Featured Agency: Weber Marketing

RECOMMENDED READING

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