Archive for taglines
In this "merger of equals," both credit unions agree to abandon their brands and go with Solarity. Why did they change names? And what does the new name mean?
If you have a brand tagline, why not turn it into a memorable marketing URL?
“Your partner for life!” “Solutions for life!” “Banking for life!” Many financial institutions use this common two word phrase as part of their tagline. It makes logical sense for a bank or credit union to
“I’ll be honest, there were initial apprehensions. But this soon gave way to excitement.” – Cas Scott, Companion CU Marketing Manager To support a new brand theme, “We’re Listening,” the members of Companion Credit Union,
Hampden Bank’s campaign, called “Evolved,” portrays out of town competitors as corporate dinosaurs that adversely affect local prosperity. The ads depict creatures with names like the “VelociMerger,” “Bureaucradon” and the “Bully Mammoth.” The campaign included
Canadian-based Lakewood and Kenora District credit unions are merging under the new name “Copperfin.” Last week, the members of both credit unions voted overwhelmingly in support of the merger. The new Copperfin website touts the
Financial marketers should keep these four myths in mind when creating taglines for banks and credit unions.
Slogans, taglines, mantras, catchphrases, positioning statements, rallying cries. Call them what you will, but countless financial institutions have them. Banks, credit unions, insurers and credit card companies — all of them vying for a small
RBC Centura Bank recently announced it is dropping Centura from its name and is now RBC Bank. This name change brings into a focus an interesting naming phenomenon in the financial industry: redundant acronyms. Take
“Our new name reflects the mileposts that mark the progress of a journey toward a future destination, and our goal as a credit union is to help every member achieve financial freedom at each junction
Brunswick Employees Federal Credit Union says it will become Port City Federal Credit Union in its monthly newsletter. The name ‘Port City’ is a common reference to the city of Muskegon on the eastern banks
1st Trust is spending more than $1 million on all aspects of the name change, including creative and legal costs as well as new signage, stationery and marketing to introduce the name to the public.