Archive for tagline

Merged Credit Unions Roll Out New Brand As They Form ‘Solarity’

September 13th, 2011

In this "merger of equals," both credit unions agree to abandon their brands and go with Solarity. Why did they change names? And what does

This Common Bank & Credit Union Tagline Equates to a “Life” Sentence

February 11th, 2009

“Your partner for life!” “Solutions for life!” “Banking for life!” Many financial institutions use this common two word phrase as part of their tagline. It

Credit Union Members Vote on Logo Makeover

November 21st, 2008

“I’ll be honest, there were initial apprehensions. But this soon gave way to excitement.” – Cas Scott, Companion CU Marketing Manager To support a new

Beware of VelociMergers and Bully Mammoths

November 11th, 2008

Hampden Bank’s campaign, called “Evolved,” portrays out of town competitors as corporate dinosaurs that adversely affect local prosperity. The ads depict creatures with names like

Copperfin: Another Red Canoe

September 30th, 2008

Canadian-based Lakewood and Kenora District credit unions are merging under the new name “Copperfin.” Last week, the members of both credit unions voted overwhelmingly in

A Guide to Developing Bank & Credit Union Slogans

September 04th, 2008

Financial marketers should keep these four myths in mind when creating taglines for banks and credit unions.

The Biggest List of Financial Slogans Ever

September 03rd, 2008

Slogans, taglines, mantras, catchphrases, positioning statements, rallying cries. Call them what you will, but countless financial institutions have them. Banks, credit unions, insurers and credit

RBC and The Redundant Acronym

June 02nd, 2008

RBC Centura Bank recently announced it is dropping Centura from its name and is now RBC Bank. This name change brings into a focus an

Brunswick Employees to become ‘Port City Credit Union’

October 16th, 2007

Brunswick Employees Federal Credit Union says it will become Port City Federal Credit Union in its monthly newsletter. The name ‘Port City’ is a common