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switching Archive

revolt

Consumers Threaten Revolt If Banks Don’t Meet Their New Demands

People expect more from banking providers than ever before. Yesterday's perks are today's table stakes. Banks and credit unions must ante up or face the consequences.

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bank_account_switching

Overcoming Inertia: Getting Consumers to Switch Banks

When people get frustrated with their banking provider, few actually make the switch. What can you do to overcome inertia and indifference?

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pricing_model

A Business Case for Dynamic Pricing in Banking

What are the advantages and challenges of a dynamic pricing model in financial services?

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wallet_share

How Banks Can Snag More Wallet Share In The Next 12 Months

To find success with cross-selling, retail financial institutions must engage consumers digitally and attack people's switching triggers.

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bank

Mobile Banking Grows, But Branches Still Drive Business

The mobile channel continues to gain ground with consumers, but satisfaction levels and word-of-mouth referrals are all linked with the branch experience.

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angry_customer

Big Banks Risk Losing Billions From Disgruntled Customers

Consumers remain frustrated with megabanks, and those ready to switch are putting $649 billion in deposits and over $30 billion in revenues in jeopardy.

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victory

4 Ways to Win Customers Over From Megabanks

Most Americans would prefer a community-based financial institution, but what's it going to take to get megabank customers to switch?

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switch_off

Why Do People Switch Banks?

Research reveals why people switch, where they'd bank next, and whether consumers think all institutions are fundamentally the same.

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atm_card

Consumers Love Their ATMs But Hate Those Fees

ATM fees cost consumers a lot — up to 6% in transaction fees. Clearly, it pays for bank switchers to find institutions with convenient ATMs.

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overdrafts

Overdrafters Value Low Account Fees

When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they crazy?

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millennials

3 Things Millennials Really Care About When Switching Banks

40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?

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skeptical_consumer.jpg

$1.1 Trillion in Deposits at Risk Among Mobile-Minded Consumers

31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.

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secrets

Secrets of Customer Acquisition in Banking

Consumers shop for financial institutions differently than in the past. Understanding the new path-to-purchase is the key to success.

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tools

5 Ways To Succeed Without Online Account Opening Tools

If your bank or credit union doesn't offer online account opening just yet, here are some ways you can still provide a similar level of convenience.

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bad_customer

Consumers With Bad Banking Habits Are More Likely To Get Mad And Switch

Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.

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switch_on

Bank Switching Increases As Consumers Look For Better Mobile Capabilities

The importance of mobile banking capabilities helped push the bank switching rate up by more than 40% in the past six months.

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truth_lies

Why Consumers Exaggerate When They Threaten to Switch Banks

Countless surveys ask banking consumers about switching triggers, but people's behaviors don't align with their responses… or reality.

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seven_day_switch

The UK’s 7-Day Account Switching Experiment: Success or Failure?

Banks in the UK are testing a bold new ‘Seven-Day Account Switching’ process. How is the experiment working out? It depends on who you ask.

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proud_woman

Women Switching Banks Need Branches More Than Men

One in four women over the age of 50 say branches are their primary concern when switching banks. How should financial marketers respond?

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new_movers

When Consumers Are on The Move, Financial Marketers Should Attack

People on the move are perfect for financial marketers to target with customer acquisition campaigns... and one of the biggest risks for losing their own customers.

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