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switching Archive

switch_off

Why Do People Switch Banks?

Research reveals why people switch, where they'd bank next, and whether consumers think all institutions are fundamentally the same.

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atm_card

Consumers Love Their ATMs But Hate Those Fees

ATM fees cost consumers a lot — up to 6% in transaction fees. Clearly, it pays for bank switchers to find institutions with convenient ATMs.

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overdrafts

Overdrafters Value Low Account Fees

When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they crazy?

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millennials

3 Things Millennials Really Care About When Switching Banks

40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?

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$1.1 Trillion in Deposits at Risk Among Mobile-Minded Consumers

31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.

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secrets

Secrets of Customer Acquisition in Banking

Consumers shop for financial institutions differently than in the past. Understanding the new path-to-purchase is the key to success.

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tools

5 Ways To Succeed Without Online Account Opening Tools

If your bank or credit union doesn't offer online account opening just yet, here are some ways you can still provide a similar level of convenience.

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bad_customer

Consumers With Bad Banking Habits Are More Likely To Get Mad And Switch

Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.

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switch_on

Bank Switching Increases As Consumers Look For Better Mobile Capabilities

The importance of mobile banking capabilities helped push the bank switching rate up by more than 40% in the past six months.

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truth_lies

Why Consumers Exaggerate When They Threaten to Switch Banks

Countless surveys ask banking consumers about switching triggers, but people's behaviors don't align with their responses… or reality.

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seven_day_switch

The UK’s 7-Day Account Switching Experiment: Success or Failure?

Banks in the UK are testing a bold new ‘Seven-Day Account Switching’ process. How is the experiment working out? It depends on who you ask.

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proud_woman

Women Switching Banks Need Branches More Than Men

One in four women over the age of 50 say branches are their primary concern when switching banks. How should financial marketers respond?

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new_movers

When Consumers Are on The Move, Financial Marketers Should Attack

People on the move are perfect for financial marketers to target with customer acquisition campaigns... and one of the biggest risks for losing their own customers.

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state_of_checking_consumers

The State of Checking Account Consumers in 2013

A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage patterns.

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cybercrime

Consumers Threaten to Switch Banks Over Phishing Scams

7 in 10 U.S. consumers are somewhat likely to switch to a different bank if they become a victim of online banking fraud.

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deal_plate

Top 10 Reasons Consumers Decide to Switch Banks

Bank Transfer Day whipped consumers up into a frothy mob, turning fees into the #1 hot-button issue. But fees don't torque consumers like they once did.

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10_vulnerable_big_bank_brands

Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

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gen_why

Why Gen-Y Opens Accounts In Branches And Not Online

Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.

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premium_checking

Bank Switchers Who Love Checks Willing to Pay More Fees

Among consumers shopping around for a new checking relationship, those who still love checks opt for premium accounts.

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white_flag

Big Banks Surrender Mass Market Consumers To Other Institutions

It’s clear that without free checking products, big banks are pushing many mass market shoppers to other institutions.

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