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switching Archive

wells_fargo_brand

Wells Fargo Hits Rock Bottom in Wake of Cross-Selling Debacle

Opportunistic financial marketers at banks and credit unions across the U.S. should be feasting on consumers' rage over the massive Wells Fargo's scam.

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millennial_banking_loyalty

Marketing Banking Services to Millennials is Like Musical Chairs

Millennials switch banking providers more than any other segment, but who will they ultimately stay with when the music finally stops?

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millennials_switching

Credit Unions Lose ‘Primary’ Status with Half of Millennials as They Age

20% of 18-24 year-old Millennials say they use a credit union as their primary financial institution, but that number is cut in half for Millennials ages 25-34.

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revolt

Consumers Threaten Revolt If Banks Don’t Meet Their New Demands

People expect more from banking providers than ever before. Yesterday's perks are today's table stakes. Banks and credit unions must ante up or face the consequences.

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bank_account_switching

Overcoming Inertia: Getting Consumers to Switch Banks

When people get frustrated with their banking provider, few actually make the switch. What can you do to overcome inertia and indifference?

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pricing_model

A Business Case for Dynamic Pricing in Banking

What are the advantages and challenges of a dynamic pricing model in financial services?

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wallet_share

How Banks Can Snag More Wallet Share In The Next 12 Months

To find success with cross-selling, retail financial institutions must engage consumers digitally and attack people's switching triggers.

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bank

Mobile Banking Grows, But Branches Still Drive Business

The mobile channel continues to gain ground with consumers, but satisfaction levels and word-of-mouth referrals are all linked with the branch experience.

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angry_customer

Big Banks Risk Losing Billions From Disgruntled Customers

Consumers remain frustrated with megabanks, and those ready to switch are putting $649 billion in deposits and over $30 billion in revenues in jeopardy.

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victory

4 Ways to Win Customers Over From Megabanks

Most Americans would prefer a community-based financial institution, but what's it going to take to get megabank customers to switch?

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switch_off

Why Do People Switch Banks?

Research reveals why people switch, where they'd bank next, and whether consumers think all institutions are fundamentally the same.

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atm_card

Consumers Love Their ATMs But Hate Those Fees

ATM fees cost consumers a lot — up to 6% in transaction fees. Clearly, it pays for bank switchers to find institutions with convenient ATMs.

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overdrafts

Overdrafters Value Low Account Fees

When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they crazy?

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millennials

3 Things Millennials Really Care About When Switching Banks

40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?

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skeptical_consumer.jpg

$1.1 Trillion in Deposits at Risk Among Mobile-Minded Consumers

31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.

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secrets

Secrets of Customer Acquisition in Banking

Consumers shop for financial institutions differently than in the past. Understanding the new path-to-purchase is the key to success.

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tools

5 Ways To Succeed Without Online Account Opening Tools

If your bank or credit union doesn't offer online account opening just yet, here are some ways you can still provide a similar level of convenience.

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bad_customer

Consumers With Bad Banking Habits Are More Likely To Get Mad And Switch

Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.

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switch_on

Bank Switching Increases As Consumers Look For Better Mobile Capabilities

The importance of mobile banking capabilities helped push the bank switching rate up by more than 40% in the past six months.

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truth_lies

Why Consumers Exaggerate When They Threaten to Switch Banks

Countless surveys ask banking consumers about switching triggers, but people's behaviors don't align with their responses… or reality.

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