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Archive for Sunova

9
Peek Inside: Sunova Credit Union’s Marketing Department

Peek Inside: Sunova Credit Union’s Marketing Department

February 15th, 2012
The three-person marketing team at this $800 million credit union does everything in-house. See how they use St. Bernards in branches to build their brand.  
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7 Steps to Find Your Brand’s Personality

7 Steps to Find Your Brand’s Personality

October 19th, 2010
Seven branding exercises to identify your bank or credit union's real emotional brand associations.  
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Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

February 23rd, 2010
In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why? The credit union wanted to