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7 Steps to Find Your Brand’s Personality
October 19th, 2010
Seven branding exercises to identify your bank or credit union's real emotional brand associations.
Archive for Sunova
Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.
February 23rd, 2010
In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why? The credit union wanted to
