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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for students

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Grow4Students Lifestage Microsite for Gen-Y

Grow4Students Lifestage Microsite for Gen-Y

April 06th, 2010
Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their  
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Visions FCU Rocks Gen-Y Project

Visions FCU Rocks Gen-Y Project

November 25th, 2009
“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000  
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ANZ Bank Connects with Students on Their Own Terms

ANZ Bank Connects with Students on Their Own Terms

November 11th, 2009
Reviewed and written by Jeff Stephens, CEO of Creative Brand Communications “The campaign doesn’t presume students want to engage with their bank.” – Rapp for  
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BofA targets college crowd with ‘Morris on Campus’

BofA targets college crowd with ‘Morris on Campus’

September 02nd, 2008
Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and