Archive for staff
Walking the service talk with an internal guerilla branding campaign that treats employees like customers.
Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.
It takes work to improve internal communication and cultivate a strong culture, but there is a big payoff for those who get it right.
Turn unsatisfied customers into happy brand evangelists using a service recovery strategy.
Here is an excellent way to spark conversations in your branches that is both simple and effective.
If you aren’t watching CBS’s new show Undercover Boss Sunday evenings, you should be. It’s an eye-opener about the kind of cultural disconnects that can develop between an organization’s senior leadership at corporate headquarters and
The Financial Brand interviewed Mary Olson, VP of Marketing, Delta Community, and talked about the credit union’s creative — and branded – employee intranet, affectionately named “Simon.” Simon is the portal for all employee communications
Filene released a study on employee perceptions of credit unions. The study concludes that credit union employees are confused about what “a credit union” is. Among the conclusions: Employees agree on the “credit union idea”
Some financial institutions have mission statements. Some have vision statements. Some have both. Some companies have a defined list of core values, while others don’t. One thing is for sure: There is a lot of
United Community FCU just gave brand new 2009 Chevrolet HHRs to 17 employees. The cars, wrapped from bumper to bumper with credit union graphics, cost $380,000. To pay for the campaign, the credit union is