Archive for staff
Coast Capital Shows Staff How to Serve With Stylish Guerilla Stunts
Walking the service talk with an internal guerilla branding campaign that treats employees like customers.
How Much Do Credit Union Marketers Make? And Are They Happy?
Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.
6 Tips for Building a Brand Culture and Improving Internal Communications
It takes work to improve internal communication and cultivate a strong culture, but there is a big payoff for those who get it right.
Angry Customers Are Gifts
Turn unsatisfied customers into happy brand evangelists using a service recovery strategy.
Steal This Idea: The Ultimate In-Branch Conversation Starter
Here is an excellent way to spark conversations in your branches that is both simple and effective.
What Would You Find If You Went ‘Undercover?’
If you aren’t watching CBS’s new show Undercover Boss Sunday evenings, you should be. It’s an eye-opener about the kind of cultural disconnects that can develop between an organization’s senior leadership at corporate headquarters and
‘Simon’ Says… Check Out This Branded Intranet
The Financial Brand interviewed Mary Olson, VP of Marketing, Delta Community, and talked about the credit union’s creative — and branded – employee intranet, affectionately named “Simon.” Simon is the portal for all employee communications
For Credit Unions, the Problems Start at Home… Or Maybe Not?
Filene released a study on employee perceptions of credit unions. The study concludes that credit union employees are confused about what “a credit union” is. Among the conclusions: Employees agree on the “credit union idea”
Mission, Vision, Values… And The Missing Piece
Some financial institutions have mission statements. Some have vision statements. Some have both. Some companies have a defined list of core values, while others don’t. One thing is for sure: There is a lot of
Credit Union Gives Fleet of Cars to Staff
United Community FCU just gave brand new 2009 Chevrolet HHRs to 17 employees. The cars, wrapped from bumper to bumper with credit union graphics, cost $380,000. To pay for the campaign, the credit union is
5 Things HR Must Do to Build Your Brand
In order for your brand to thrive, employees must be on board. Here's 5 ways HR can do to help instill a branded culture and get staff living the brand.
