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Coast Capital Shows Staff How to Serve With Stylish Guerilla Stunts
June 13th, 2011
Walking the service talk with an internal guerilla branding campaign that treats employees like customers.
Archive for staff
How Much Do Credit Union Marketers Make? And Are They Happy?
June 06th, 2011
Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.
6 Tips for Building a Brand Culture and Improving Internal Communications
April 13th, 2011
It takes work to improve internal communication and cultivate a strong culture, but there is a big payoff for those who get it right.
Angry Customers Are Gifts
January 10th, 2011
Turn unsatisfied customers into happy brand evangelists using a service recovery strategy.
Steal This Idea: The Ultimate Conversation Starter
August 02nd, 2010
Here is an excellent way to spark conversations in your branches that is both simple and effective.
What Would You Find If You Went ‘Undercover?’
February 15th, 2010
If you aren’t watching CBS’s new show Undercover Boss Sunday evenings, you should be. It’s an eye-opener about the kind of cultural disconnects that can
‘Simon’ Says… Check Out This Branded Intranet
December 07th, 2009
The Financial Brand interviewed Mary Olson, VP of Marketing, Delta Community, and talked about the credit union’s creative — and branded – employee intranet, affectionately
For Credit Unions, the Problems Start at Home… Or Maybe Not?
October 01st, 2008
Filene released a study on employee perceptions of credit unions. The study concludes that credit union employees are confused about what “a credit union” is.
Mission, Vision, Values…and The Missing Piece
September 29th, 2008
Some financial institutions have mission statements. Some have vision statements. Some have both. Some companies have a defined list of core values, while others don’t.
Credit Union Gives Fleet of Cars to Staff
September 16th, 2008
United Community FCU just gave brand new 2009 Chevrolet HHRs to 17 employees. The cars, wrapped from bumper to bumper with credit union graphics, cost
5 Things HR Must Do to Build Your Brand
September 11th, 2008
Employees must be on-board for your brand to thrive. Here's what HR can do to get staff living the brand.
