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The Web 2.0 Make/Buy Decision
September 24th, 2008
There’s much talk about Web 2.0 and social media in the financial space these days. Often, you get the impression that you’re failing if you
Archive for sponsorships
Batter Up! Yankee Stadium Next For Big Bank Sponsorship
September 18th, 2008
Earlier this year, The Financial Brand reported on Citi’s record-setting $400 million sponsorship of the New York Mets stadium. Now, not to be outdone, Bank
Branding briefs for August 5, 2008
August 05th, 2008
Bank 2.0: Struggling banks turn to social networking Case Studies: Branding firm analyzes 9 different megabank brands Taken to Task: Marketing expert blasts bank for
NASCAR Banking
June 18th, 2008
Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled “Who’s Your Driver?” features footage of
Branding briefs for March 22, 2008
March 22nd, 2008
Netbanker: Only 263 daily users of Facebook for financial purposes It’s Just Business: Credit unions chisel away at bank’s dominance of business lending Dig This:
Another high-quality TV spot from Charlotte Metro
January 20th, 2008
The latest TV commercial from Charlotte Metro Credit Union stars Charlotte Bobcats head coach Sam Vincent and player Jared Dudley. They share the stage (or
FORUM sponsors Indianapolis Colts online ‘Fan Forum’
January 06th, 2008
FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts’ ‘Fan Forum,’ linked off of a banner ad on the team’s official NFL website (left-hand
Canadian CU pays $1.62 million to name arena
September 22nd, 2007
Windsor Family Credit Union will be paying $1.62 million over 10 years to name a new arena in its hometown as ‘WFCU Centre.’ (The good
