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Captive Indoor Media | Digital Signage Solutions for Financial Institutions

Archive for sponsorships

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The Web 2.0 Make/Buy Decision

The Web 2.0 Make/Buy Decision

There’s much talk about Web 2.0 and social media in the financial space these days. Often, you get the impression that you’re failing if you  
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Batter Up! Yankee Stadium Next For Big Bank Sponsorship

Batter Up! Yankee Stadium Next For Big Bank Sponsorship

Earlier this year, The Financial Brand reported on Citi’s record-setting $400 million sponsorship of the New York Mets stadium. Now, not to be outdone, Bank  
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Branding Briefs For September 5, 2008

Here are this week’s stories of interest from around the web. Click hotlinks for the complete story. Money for Guns: Chase gives away prepaid debit  
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Branding briefs for August 5, 2008

Bank 2.0: Struggling banks turn to social networking Case Studies: Branding firm analyzes 9 different megabank brands Taken to Task: Marketing expert blasts bank for  
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NASCAR Banking

NASCAR Banking

Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled “Who’s Your Driver?” features footage of  
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Branding briefs for March 22, 2008

Netbanker: Only 263 daily users of Facebook for financial purposes It’s Just Business: Credit unions chisel away at bank’s dominance of business lending Dig This:  
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Another high-quality TV spot from Charlotte Metro

Another high-quality TV spot from Charlotte Metro

The latest TV commercial from Charlotte Metro Credit Union stars Charlotte Bobcats head coach Sam Vincent and player Jared Dudley. They share the stage (or  
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FORUM sponsors Indianapolis Colts online ‘Fan Forum’

FORUM sponsors Indianapolis Colts online ‘Fan Forum’

FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts’ ‘Fan Forum,’ linked off of a banner ad on the team’s official NFL website (left-hand  
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Canadian CU pays $1.62 million to name arena

Windsor Family Credit Union will be paying $1.62 million over 10 years to name a new arena in its hometown as ‘WFCU Centre.’ (The good