Sunlife Financial – “KC & The Sunlife Band”

Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this YouTube press release.

Deutsche Bank – “What do you expect from banks?”

The German-based bank put up booths and asked people to speak their mind about banks, then posted the response online at a special microsite (Belgian/French).

Ally Bank – “We Speak Human”

So did Klaatu.

GQB Bank

Gorgeous architecture courtesy of this very interesting Russian blog.

HSBC – eStatements

“There is no way to print a bank statement without having to cut down a tree. Therefore it is more eco-friendly to choose an e-bank statement.”

Sofia Bank – “Wealth”

“It’s about attitude.” The agency would probably tell you that if you don’t get it, you probably aren’t the target market.

Glasgow Credit Union – Kieron Leigh-Clough Illustrations

Ad agency Freight, based in the U.K., bashes banks in this campaign for Glasgow Credit Union.

Pen Air Credit Union – “Thanks A Billion”

Pen Air thanked its members in a public campaign for helping the credit union pass the $1 billion milestone.

CF Bank – Brand Identity

Agency: Kleidon

Progress Bank – Website

Isn’t this one of the more simple and interesting websites you’ve seen for a financial institution?

Colorado United Credit Union – “Dump Your Bank”

A microsite that explains the difference between banks and credit unions, with a call-to-action to make the switch and “dump your bank.”

Standard Bank – Brand Ad

The ad for this South African bank reads, “When you’re young, anything free is good. With a Standard Bank youth account, you get four free ATM withdrawals or debit card swipes, four free cash deposits a month and so much more. Standard Bank. Inspired. Motivated. Involved.”

NRMA Insurance – “Un” Website

This website uses Flash-based claymation to present one of the most boring subjects known to man — insurance — in one of the most fun, casual and creative ways you’ll ever see in the financial industry.

Sofia Bank – “Experience Reborn” Brand Ads

These ads for a Finnish bank feature über-sophisticated babies with the headline, “Experienced, although newborn.” creative metaphor, although most people probably prefer their bankers be a wee bit older, wear a few more clothes, and poop their pants a little less often.

Tinker FCU – “Buck the Norm” Mobile ATM

The Tinker FCU mobile ATM is fully wrapped with brand messaging. It can be found on any given weekend at various events around its service area. For the Norman Music Festival, the credit union slapped its ‘Buck The Norm’ promo on top of the wrap.