Skyrocketing smartphone adoption is a powerful motivator for bank marketers, but it requires careful thought to get your strategy right.
The decision for financial marketers isn't should your site be rebuilt using responsive design, but rather when.
Security fears remain the primary concern preventing more smartphone users from adopting mobile payments.
Online and mobile banking users have zero patience for sluggish load times. Some won't even wait two seconds before giving up on you.
How will financial marketers promote banking products when the shopping experience starts and stops purely in the mobile channel?
In less than 60 seconds, people can open a new bank account simply using the camera on their iPhone or iPad.
Mobile banking apps fall short of consumer expectations, with nearly half admitting they've thought about deleting the app they downloaded from their bank or credit union.