In this "merger of equals," both credit unions agree to abandon their brands and go with Solarity. Why did they change names? And what does the new name mean?
Here’s what’s been making the news in the financial industry lately. Click on the hotlinked summaries to read the full story. Actions or Words? Ads say “Strong Bank, Powerful Leaders,” but the president quits Hospital Discharge: Bank kicks credit union out of hospital The Letter F: Marketing expert gives bank’s letter a failing grade Don’t […]
“Your partner for life!” “Solutions for life!” “Banking for life!” Many financial institutions use this common two word phrase as part of their tagline. It makes logical sense for a bank or credit union to use this phrase, “…For Life.” It has a nice double meaning. On the one hand, it means, “for everyday living.” […]
The emergence of a new, educated middle class with a larger savings capacity has meant Mexico’s demand for financial services is on the rise. Most Mexican banks have been slow to adapt. Enter El Banco Deuno. This upstart bank is sporting a fresh brand identity that is simple, distinct, flexible and aesthetically pleasing. And the […]
“I’ll be honest, there were initial apprehensions. But this soon gave way to excitement.” – Cas Scott, Companion CU Marketing Manager To support a new brand theme, “We’re Listening,” the members of Companion Credit Union, based in Australia, were invited to vote and pick the new logo for their organization. Voting was open the entire […]
Hampden Bank’s campaign, called “Evolved,” portrays out of town competitors as corporate dinosaurs that adversely affect local prosperity. The ads depict creatures with names like the “VelociMerger,” “Bureaucradon” and the “Bully Mammoth.” The campaign included television, radio, billboards, bus graphics and print ads. VelociMerger The copy reads “Banking has evolved beyond the battling corporate monsters. […]
Slogans, taglines, mantras, catchphrases, positioning statements, rallying cries. Call them what you will, but countless financial institutions have them. Banks, credit unions, insurers and credit card companies — all of them vying for a small piece of consumers’ minds with a (hopefully) pithy piece of language. Here is the largest collection of financial slogans you’ll […]
RBC Centura Bank recently announced it is dropping Centura from its name and is now RBC Bank. This name change brings into a focus an interesting naming phenomenon in the financial industry: redundant acronyms. Take “ATM Machine” for instance. ATM stands for “automatic teller machine,” so why is there the extra “machine?” Same thing with […]