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Merged Credit Unions Roll Out New Brand As They Form ‘Solarity’

September 13th, 2011

In this "merger of equals," both credit unions agree to abandon their brands and go with Solarity. Why did they change names? And what does

7 Reasons to Use Your Slogan as a URL

September 08th, 2010

If you have a brand tagline, why not turn it into a memorable marketing URL?

Snapshots: Great stories you might have missed

May 28th, 2009

Here’s what’s been making the news in the financial industry lately. Click on the hotlinked summaries to read the full story. Actions or Words? Ads

This Common Bank & Credit Union Tagline Equates to a “Life” Sentence

February 11th, 2009

“Your partner for life!” “Solutions for life!” “Banking for life!” Many financial institutions use this common two word phrase as part of their tagline. It

El Banco Deuno: Bueno Branding

January 23rd, 2009

The emergence of a new, educated middle class with a larger savings capacity has meant Mexico’s demand for financial services is on the rise. Most

Credit Union Members Vote on Logo Makeover

November 21st, 2008

“I’ll be honest, there were initial apprehensions. But this soon gave way to excitement.” – Cas Scott, Companion CU Marketing Manager To support a new

Beware of VelociMergers and Bully Mammoths

November 11th, 2008

Hampden Bank’s campaign, called “Evolved,” portrays out of town competitors as corporate dinosaurs that adversely affect local prosperity. The ads depict creatures with names like

A Guide to Developing Bank & Credit Union Slogans

September 04th, 2008

Financial marketers should keep these four myths in mind when creating taglines for banks and credit unions.

The Biggest List of Financial Slogans Ever

September 03rd, 2008

Slogans, taglines, mantras, catchphrases, positioning statements, rallying cries. Call them what you will, but countless financial institutions have them. Banks, credit unions, insurers and credit