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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Singapore

12
Meet FRANK, Maybe The Coolest Bank Gen-Y Has Ever Seen

Meet FRANK, Maybe The Coolest Bank Gen-Y Has Ever Seen

OCBC’s sub-brand for Gen-Y — dubbed FRANK — is almost like a hip and fashionable banking night club, with cool cards and stylish stores.  
7
DBS Bank to Crowdsource Gen-Y Branch Concepts

DBS Bank to Crowdsource Gen-Y Branch Concepts

DBS Bank in Singapore is crowdsourcing concepts for a “youth branch” concept with its “I-Designed-A-Bank” contest. The contest seeks Gen-Y’s help designing branches that will