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Archive for Servus

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Help Wanted Ad Offers Rare Glimpse Into Strategic Marketing Gameplan

Help Wanted Ad Offers Rare Glimpse Into Strategic Marketing Gameplan

February 10th, 2011

You can clearly tell what the strategic priorities are for Servus Credit Union's C-suite simply by reading a new, vividly detailed job description.

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5 Reasons Banks Suck at Blogging

5 Reasons Banks Suck at Blogging

September 21st, 2010

18% of banks and credit unions have blogs, yet many of them struggle for one or more reasons.

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15 of the Best Guerilla Promotions in Banking

15 of the Best Guerilla Promotions in Banking

April 27th, 2010

Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.

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Portfolio: Marshmallows, Dog Opera, Deer Violence

Portfolio: Marshmallows, Dog Opera, Deer Violence

March 09th, 2010

A showcase of 11 different creative marketing initiatives from banks and credit unions around the world. Citi – “Kinda The Same Thing” Someone snapped a

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12 Technology Trends Shaping Financial Marketing

12 Technology Trends Shaping Financial Marketing

January 11th, 2010

Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by

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‘Cash In’ With a TV Commercial Contest

‘Cash In’ With a TV Commercial Contest

December 02nd, 2009

Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in

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Creative Showcase: Integrity, Camcorders & Sperm

Creative Showcase: Integrity, Camcorders & Sperm

November 03rd, 2009

[Note: If you've seen creative work from a retail bank or credit union that you'd like to share with The Financial Brand's readers, please send

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Pay It Forward: The Ripple Effect

Pay It Forward: The Ripple Effect

October 13th, 2009

Almost a year ago to the day, Seattle Metropolitan Credit Union unveiled a new type of promotion never before seen in the financial industry. They

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Fired…Hired…Then Retired: The $4 Million CEO Debacle

Fired…Hired…Then Retired: The $4 Million CEO Debacle

April 06th, 2009

$4 million severance one day… $474,000 salary the next Steve Blakely joined Servus Credit Union back in March 2007, a little more than a year

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‘Servus’ chosen as name for Canada’s new super-CU

June 12th, 2008

The mystery is over. The name of Canada’s 3rd largest credit union will be Servus. The credit union’s board chose the name because the Servus

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What will Canada’s 3rd largest credit union be called?

What will Canada’s 3rd largest credit union be called?

March 22nd, 2008

Members of Alberta’s three largest credit unions have voted overwhelmingly in favor of a merger: + Servus [ 60 branches | 195,000 members | $4.75