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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Service

1
When Customers Seek Help on Twitter, Banks Fall Short

When Customers Seek Help on Twitter, Banks Fall Short

January 31st, 2012
Research analyzing thousands of tweets between three huge U.S. banks and their customers reveals that few problems are being resolved within Twitter.  
1
Readers Choice: 10 Most Popular Articles in 2010

Readers Choice: 10 Most Popular Articles in 2010

January 11th, 2011
The top ten stories from 2010, ranked by readers' visits. Social media, ATMs, branches and mobile topped the list.  
3
Angry Customers Are Gifts

Angry Customers Are Gifts

January 10th, 2011
Turn unsatisfied customers into happy brand evangelists using a service recovery strategy.  
35
Your Service Is Not What Differentiates You

Your Service Is Not What Differentiates You

March 24th, 2010
Think your service makes you special? So does every other bank and credit union.  
10
Four Things Your Brand Must Be

Four Things Your Brand Must Be

November 18th, 2009
If your brand isn't differentiated, relevant, credible and irreproducible, you've got some work to do.  
0

Branding briefs for September 5, 2008

September 05th, 2008
Here are this week’s stories of interest from around the web. Click hotlinks for the complete story. Money for Guns: Chase gives away prepaid debit  
1

If Service Is the Answer, What Is the Question?

August 06th, 2008
When financial institutions give the answer “service,” which question are they answering: What are we good at? What is the one thing we do better  
0
Competing with Goliath

Competing with Goliath

February 20th, 2008
The cover story of ABA’s Bank Marketing January/February 2008 edition examines the ways in which “little guys” (sound familiar?) can compete against the megabanks. The