Archive for SEM
5 Ways To Fine Tune Your Bank’s SEO Strategy For Maximum Impact
There is more to SEO than ranking high for certain keywords. Here are 5 concrete ideas to get the results you expect from your online search marketing strategy.
50 Essential SEO Terms Financial Marketers Should Know
Most financial industry execs don't know as much about search engine marketing as they should. This list of the most common and important terms will have you talking like a SEO pro in no time.
12 Common SEO Mistakes Financial Marketers Make
Your website may be gorgeous, but you’re leaving money on the table if you don’t also have a savvy search engine strategy
Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions
Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.
How-To: Google AdWords Basics for Banks and Credit Unions
A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have yet to embrace
Online Marketing: How Do You Stack Up?
Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of the participants had $1 billion in assets or more. 66
