Seattle Metropolitan Credit Union’s “Intentionally Left Bank” campaign (see previous story by The Financial Brand here), is now moving into its second phase. The Washington-based
“Intentionally left bank,” is the only thing Seattle Metro Credit Union’s billboard says. How many financial institutions run billboards that look this uncluttered? (Note: This
Prime Performance captures the voice of the customer, using that feedback to energize behavior change and create a shared vision of consistent service excellence throughout your team. After conducting over 5 million consumer interviews, we’ve found bank & credit unions focused on improving the customer experience gather more deposits, increase customer loyalty and improve the likelihood of cross-sell & referrals. Charles and Steven explain how...