Debt causes millennials the most financial pain, paralyzing their ability to save for retirement. They need help, but prefer talking to grown-ups with experience.
This in-depth look at the financial state of US consumers paints a dire picture. Roughly 1 in 2 wouldn't survive three months if a crisis arose.
What's Ally Bank doing right with their savings account email promotion? Where could it be better? Two financial marketing experts break down the Ally's email and its landing page.
This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.
Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.
ING Direct's latest mobile banking tool helps consumers turn small everyday purchases into big savings goals.
A new automatic savings tool from ING Direct aims to breakdown behavioral barriers to savings, but is it really useful?
The recession is over? Not according to what people search for on Google.
One more bank fee may be all it takes to get people to switch. Just big talk, or will they really walk?
Every week, The Financial Brand shares articles, blog posts and other links from around the web relevant to financial marketers. Click on hotlinks to read more. The 5 Best Rewards Checking Accounts in the US may pay as much as 4.01% APY, but you’ve got to wonder about the future of high-interest checking products when […]
“Kasasa?” What is it? If Bancvue is right, it’s the weapon smaller financial institutions need to successfully compete with big banks for demand-deposit accounts (DDAs) like checking and savings products. The firm has recently announced a combination of accounts specifically for community banks and credit unions, all unified under a single, national brand: Kasasa. It […]
Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a “Save with Regions” microsite. “SAVE WITH REGIONS” MICROSITE The campaign’s main visual hook is undeniably similar to Robert Indiana’s “LOVE” sculpture. Even the typeface was carefully chosen to match the […]
Wachovia is making it easier to save money with an automatic savings system similar to Bank of America’s “Keep the Change” program. Way2Save transfers $1 from a customer’s Wachovia checking account into a new, special Way2Save savings account each time he/she makes a purchase with his/her Check Card or makes a payment via an online […]
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