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savings Archive

savings_accounts

The Psychology of Savings: Americans Struggle to Stash Cash

For most Americans, saving money gets the short straw when it comes to managing the budget. Why don't more consumers sock money away?

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The World’s First Bluetooth Digital Piggybank for Kids

Meet Clever Kash, an innovative device using Bluetooth technology, WiFi and online banking to bring the piggybank into the 21st century.

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2015 State of the Banking Consumer

How do people perceive their finances and relate to various banking products? Why do they save, or apply for loans? Find out in this study.

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Half of America is $400 Away From Financial Disaster

Nearly half of all Americans save virtually nothing. In fact, most are only one minor emergency away from a major financial catastrophe.

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Moven App Encourages Savings, Eliminates Product Silos

Moven's new mobile banking app encourages savings and provides emergency funds with real-time contextual insight.

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Is This The Killer Banking App To Get America Saving?

Saving money challenges the majority of Americans. Digit combines simplicity & consumer analytics to build savings automatically.

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What Should ‘Savings Accounts’ Really Be Called?

If consumers aren't actually using for "savings accounts" for savings, then is it time banks and credit unions rename these products?

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Prize-Linked Savings Accounts Strike the Deposit Psychology Jackpot

Banks and credit unions can leverage consumers' obsession with lotteries by linking cash prizes with savings accounts. It's a remarkably effective strategy.

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Profitable Depositors Expect Free Services That Banks Are Eliminating

A lucrative segment of consumers wants free checking and savings, but many banks are killing these services. Are they shooting themselves in the foot?

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Americans + Saving Money = Wishful Thinking

U.S. consumers like to think they are saving money, but few have more than $500 in the bank. People want to save more, but they need help.

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Gen-Y Stressed Most Over Debt, Making Savings a Distant Dream

Debt causes millennials the most financial pain, paralyzing their ability to save for retirement. They need help, but prefer talking to grown-ups with experience.

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10 Tips To Drive More Online Applications

Most banks and credit unions aren't thrilled with how their online account and loan apps perform. Increase deposit and lending volumes generated by your online channel using these 10 practical tips.

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Nearly Half Of America Is On The Brink Of Financial Disaster

This in-depth look at the financial state of US consumers paints a dire picture. Roughly 1 in 2 wouldn't survive three months if a crisis arose.

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Direct Marketing Clinic: Ally Bank’s Email Techniques

What's Ally Bank doing right with their savings account email promotion? Where could it be better? Two financial marketing experts break down the Ally's email and its landing page.

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Direct Marketing Clinic: Chase Mailer Pros & Cons, Tips & Tricks

This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.

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Savings Account Lotteries Spike Gains, Get Results

Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.

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ING Direct Mobile App Encourages Savings Through Small Sacrifices

ING Direct's latest mobile banking tool helps consumers turn small everyday purchases into big savings goals.

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impulsesave

ImpulseSave Hopes To Create Spontaneous Savers

Startup company hopes to make saving money anytime, anywhere as easy as it is to spend it.

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My Savings Goals: Mental Accounting Trick Or Practical PFM?

A new automatic savings tool from ING Direct aims to breakdown behavioral barriers to savings, but is it really useful?

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Word of Mouth Marketing

Word-of-Mouth Banking

What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online? Take a look at this study.

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