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Word-of-Mouth Banking
June 01st, 2011
What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online? Take a look at this study.
Archive for savings
Google’s Data Uncovers Consumers’ Financial Concerns Despite Economic ‘Recovery’
April 26th, 2011
The recession is over? Not according to what people search for on Google.
No Loyalty: Bank Customers May Snap If Slapped With More Fees
April 06th, 2011
One more bank fee may be all it takes to get people to switch. Just big talk, or will they really walk?
In Brief: Nickels & Dimes…Reg E Lemons…iPads…
September 12th, 2010
Every week, The Financial Brand shares articles, blog posts and other links from around the web relevant to financial marketers. Click on hotlinks to read
Kasasa: A Third-Party National Checking Brand
September 02nd, 2009
“Kasasa?” What is it? If Bancvue is right, it’s the weapon smaller financial institutions need to successfully compete with big banks for demand-deposit accounts (DDAs)
Save Hard. Spend Smart.
August 19th, 2009
“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove
Regions Bank Hopes Consumers LOVE to SAVE
July 29th, 2009
Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a
TD Canada Gives Winner $1 for Every Friend on Facebook
June 01st, 2009
The bank is using a daily giveaway tied to Facebook in an effort to draw attention to its new automatic savings product, the Simply Save
Trend Alert: Online Financial Makeover Reality Contests
March 13th, 2009
This year, credit unions across the country are offering “savings challenges,” reality-based contests in which selected finalists compete to achieve specific savings and debt reduction
Wachovia Ties New Automatic Savings Product to Debits
February 03rd, 2008
Wachovia is making it easier to save money with an automatic savings system similar to Bank of America’s “Keep the Change” program. Way2Save transfers $1
News briefs for December 31, 2007
December 31st, 2007
Innovation: CU introduces three new branded savings products Green Branch: Community First CU in Florida builds a LEED certified branch Update: Norlarco CU to get
