savings accounts Archive
Nearly half of all Americans save virtually nothing. In fact, most are only one minor emergency away from a major financial catastrophe.
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.
Banks and credit unions can leverage consumers' obsession with lotteries by linking cash prizes with savings accounts. It's a remarkably effective strategy.
A lucrative segment of consumers wants free checking and savings, but many banks are killing these services. Are they shooting themselves in the foot?