savings accounts Archive

consumer_trends

7 Major Trends Redefining Today’s Banking Consumers

Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.

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piggy_bank

What Should ‘Savings Accounts’ Really Be Called?

If consumers aren't actually using for "savings accounts" for savings, then is it time banks and credit unions rename these products?

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brain_gears

Prize-Linked Savings Accounts Strike the Deposit Psychology Jackpot

Banks and credit unions can leverage consumers' obsession with lotteries by linking cash prizes with savings accounts. It's a remarkably effective strategy.

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shoot_your_own_foot

Profitable Depositors Expect Free Services That Banks Are Eliminating

A lucrative segment of consumers wants free checking and savings, but many banks are killing these services. Are they shooting themselves in the foot?

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open_account_now

10 Tips To Drive More Online Applications

Most banks and credit unions aren't thrilled with how their online account and loan apps perform. Increase deposit and lending volumes generated by your online channel using these 10 practical tips.

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