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Archive for safe

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USAA Defines What It Isn’t in Massive Ad Campaign

USAA Defines What It Isn’t in Massive Ad Campaign

June 08th, 2009
Usually known for its understated and reserved approach to marketing, USAA is going on the attack in its latest ad campaign, reportedly the largest ever  
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Creative Showcase: No Jets, Stork, Brownie Points

Creative Showcase: No Jets, Stork, Brownie Points

April 17th, 2009
1st Bank – No Jets, Just Plane Immediately before the Colorado Rockies play their home opener today, a biplane will tow a 30’ by 115’ about  
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Ratings Agencies: How to Say You’re Safe and Sound with Zero Credibility

Ratings Agencies: How to Say You’re Safe and Sound with Zero Credibility

March 06th, 2009
New York Life is just one of the financial institutions continuing to see value in ratings agencies like Moody’s, S&P and Fitch. New York Life  
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Got money to lend? Tell the world and get free press

October 23rd, 2008
Everyone’s hearing about how “money is tight” and we’re in the middle of a severe credit crunch. So if you’ve got money to lend, tell  
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The Five S’s: Safe, Strong, Stable, Secure, Sound

October 08th, 2008
So you’re thinking about running a “safe and sound” campaign? Here are some various perspectives to ponder as you craft your strategy. ==================================== Financial marketers