Archive for Ron Shevlin
High performing banks and credit unions grow checking accounts 7x faster and loans 4x faster than everyone else. What are they doing differently? Find out here.
Many marketers like the simplicity of net promoter scores. But do these numbers correlate with business performance? Or are there other metrics you should be measuring instead?
An expert on banking analytics outlines 3 reasons financial marketers should dodge the “big data” trap and dump the term completely. A good discussion ensues.
The votes are in. With over 1,000 ballots cast by readers in the The Financial Brand’s poll, here are the top 10 bank marketing blogs of 2012.
Take a look at this list with 21 of the best blogs in banking, then vote on your favorite to determine who will win the "Readers Choice" awards.
Why financial marketers should disregard studies about levels of consumer trust in the banking industry.
Marketing's job is to acquire the right customers, retain the right customers, and grow relationships with the right customers. And that's it.
Here are nine ways consumers weigh their trust in banks and credit unions. How does your financial institution perform, and what weak spots do you need to fix?
Another study examines the impact of Bank Transfer Day… Searching for the ROI of social media is like chasing unicorns… Banking from home on iPads… and 39 other headlines.
Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.
Can social media data drive financial marketing strategies or is this just a pipe dream?
A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such accounts.
AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin Donuts… Plus 32 more headlines.
Even if your ROI is 200% on social media, there's no meaningful impact on ROA unless you make a significant budgetary investment.
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.
“For over a year, our Board of Directors has been searching for a replacement. Benson Porter, Addison Avenue’s current President and CEO seemed like a great match, but there was one problem, he was pretty
People don’t want to hear what most financial institutions have to say right now…that is, unless they are apologizing. As a recent Newsweek article points out that “Public anger at financiers is at levels last
Here are recent stories of interest from around the web. Click on the hotlinked headlines to read more. Dueling piggy bank messages To feed the pig or to not feed the pig? That is the