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Archive for Ron Shevlin

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9 Critical Ways Financial Institutions Should Rebuild Trust With Consumers

9 Critical Ways Financial Institutions Should Rebuild Trust With Consumers

April 03rd, 2012
Here are nine ways consumers weigh their trust in banks and credit unions. How does your financial institution perform, and what weak spots do you  
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In Brief: Bank Transfer Day | Chasing Unicorns | Couch Banking

In Brief: Bank Transfer Day | Chasing Unicorns | Couch Banking

March 21st, 2012
Another study examines the impact of Bank Transfer Day… Searching for the ROI of social media is like chasing unicorns… Banking from home on iPads…  
14
Should Financial Institutions Show Interest In Pinterest?

Should Financial Institutions Show Interest In Pinterest?

February 22nd, 2012
Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.  
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Datamining Social Media Profiles for Actionable Intelligence

Datamining Social Media Profiles for Actionable Intelligence

October 24th, 2011
Can social media data drive financial marketing strategies or is this just a pipe dream?  
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The Importance of High-Yield Checking Accounts in a Post-Durbin World

The Importance of High-Yield Checking Accounts in a Post-Durbin World

October 19th, 2011
A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such  
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In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

September 07th, 2011
AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin  
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Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is

Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is

February 09th, 2011
Even if your ROI is 200% on social media, there's no meaningful impact on ROA unless you make a significant budgetary investment.  
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The Boston Globe and Banks vs. Credit Unions: A Misguided Argument

The Boston Globe and Banks vs. Credit Unions: A Misguided Argument

December 21st, 2010
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.  
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Mega Merger Creates Synergies…and Concerns

Mega Merger Creates Synergies…and Concerns

March 15th, 2010
“For over a year, our Board of Directors has been searching for a replacement. Benson Porter, Addison Avenue’s current President and CEO seemed like a  
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Notably Quotable: “I love to share everything on Twitter”

Notably Quotable: “I love to share everything on Twitter”

June 24th, 2009
 
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PR Completely Overshadows Ads as Financial Crisis Lingers

PR Completely Overshadows Ads as Financial Crisis Lingers

March 15th, 2009
People don’t want to hear what most financial institutions have to say right now…that is, unless they are apologizing. As a recent Newsweek article points  
1
Headlines, snapshots and misc. stories of interest

Headlines, snapshots and misc. stories of interest

February 12th, 2009
Here are recent stories of interest from around the web. Click on the hotlinked headlines to read more. Dueling piggy bank messages To feed the  
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Branding briefs for August 22, 2008

August 22nd, 2008
Dude, Where’s My Caveman: Farmers Insurance puts ad account up for review Crashing the House Party: Home equity bacchanal comes to an end Delusions Of