Ron Shevlin Archive
Many marketers like the simplicity of net promoter scores. But do these numbers correlate with business performance? Or are there other metrics you should be measuring instead?
The votes are in. With over 1,000 ballots cast by readers in the The Financial Brand’s poll, here are the top 10 bank marketing blogs of 2012.
Here are nine ways consumers weigh their trust in banks and credit unions. How does your financial institution perform, and what weak spots do you need to fix?
A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such accounts.
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.
"The eureka moment was when banks decided to strive to become retailers. They lost their perspective and ultimately our trust." -- Howard Milton, founder of branding agency Smith & Milton "Forget direct…
People don't want to hear what most financial institutions have to say right now...that is, unless they are apologizing. As a recent Newsweek article points out that “Public anger at financiers is…