6
Datamining Social Media Profiles for Actionable Intelligence
October 24th, 2011
Can social media data drive financial marketing strategies or is this just a pipe dream?
Archive for Ron Shevlin
In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts
September 07th, 2011
AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin
Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is
February 09th, 2011
Even if your ROI is 200% on social media, there's no meaningful impact on ROA unless you make a significant budgetary investment.
The Boston Globe and Banks vs. Credit Unions: A Misguided Argument
December 21st, 2010
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.
Mega Merger Creates Synergies…and Concerns
March 15th, 2010
“For over a year, our Board of Directors has been searching for a replacement. Benson Porter, Addison Avenue’s current President and CEO seemed like a
PR Completely Overshadows Ads as Financial Crisis Lingers
March 15th, 2009
People don’t want to hear what most financial institutions have to say right now…that is, unless they are apologizing. As a recent Newsweek article points
Headlines, snapshots and misc. stories of interest
February 12th, 2009
Here are recent stories of interest from around the web. Click on the hotlinked headlines to read more. Dueling piggy bank messages To feed the
Branding briefs for August 22, 2008
August 22nd, 2008
Dude, Where’s My Caveman: Farmers Insurance puts ad account up for review Crashing the House Party: Home equity bacchanal comes to an end Delusions Of
