Archive for ROI
2013 State of Bank & Credit Union Marketing
This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
Enthusiasm For Social Media Dampening In Financial Industry
Barely half of all marketers in retail banking are confident that their social media campaigns are effective. A third say they aren’t effective. Budgets will be adjusted accordingly.
Retail Banking Trends And Predictions For 2013
Industry experts weigh in with their resolutions for next year. What are the major themes that could dominate 2013? Here’s what they have to say.
In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus 37 more headlines!
Reality Check 2.0: Social Media Myths & Facts
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the financial industry.
Best of the Web: Leak Sinks Trust | Onboarding | Branch of the Future
Leaked customer data hurts BofA's brand… Onboarding can build relationships and replace lost fees… Microsoft shares its branch of the future… And 20 other headlines.
20 Things Financial Institutions Should Do (But Don’t)
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?
No ROI on Social Media? Here’s Why
Counting the number of fans, friends, votes and followers will never prove social media's value to your CEO.
What’s the Return on Branding?
A number of financial institutions ask, “What’s the ROI on branding?” It’s often the bean counters who ask this question. They want to see a “demonstrable rate of return” before making any investment. Certainly it’s
The New Art of Measuring Marketing’s ROI
When financial marketers bring up new media tools, it’s quite common for CEOs to ask questions like, “What’s the ROI of having a blog?” Marketers say, “It doesn’t cost anything” (which isn’t really true). From
