Here's what 40 bank and credit union marketing executives said was the biggest challenge they faced in 2014 — verbatim.
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus 37 more headlines!
Leaked customer data hurts BofA's brand… Onboarding can build relationships and replace lost fees… Microsoft shares its branch of the future… And 20 other headlines.
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?
A number of financial institutions ask, “What’s the ROI on branding?” It’s often the bean counters who ask this question. They want to see a “demonstrable rate of return” before making any investment. Certainly it’s a rational and reasonable perspective. But it’s essentially the same thing as asking this question: Just because you can’t generate […]
When financial marketers bring up new media tools, it’s quite common for CEOs to ask questions like, “What’s the ROI of having a blog?” Marketers say, “It doesn’t cost anything” (which isn’t really true). From there, the argument often devolves into subjective differences and a matters of opinions. Reality Check: When someone asks about ROI, […]