Archive for ROI
This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
Barely half of all marketers in retail banking are confident that their social media campaigns are effective. A third say they aren’t effective. Budgets will be adjusted accordingly.
Industry experts weigh in with their resolutions for next year. What are the major themes that could dominate 2013? Here’s what they have to say.
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus 37 more headlines!
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the financial industry.
Leaked customer data hurts BofA's brand… Onboarding can build relationships and replace lost fees… Microsoft shares its branch of the future… And 20 other headlines.
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?
Counting the number of fans, friends, votes and followers will never prove social media's value to your CEO.
A number of financial institutions ask, “What’s the ROI on branding?” It’s often the bean counters who ask this question. They want to see a “demonstrable rate of return” before making any investment. Certainly it’s