The big issues on financial marketers' minds this year: mobile advertising, personalization, martech, data analytics and (of course) marketing ROI.
The winners and losers in banking will be determined by how quickly marketing can develop the skills, tools and talent to leverage data.
Instead of using metrics that actually gauge the ultimate desired outcomes, financial marketers tend to rely on 'proxy KPIs.'
Here's what 40 bank and credit union marketing executives said was the biggest challenge they faced in 2014 — verbatim.
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?