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Captive Indoor Media | Digital Signage Solutions for Financial Institutions

Archive for ROI

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In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

April 04th, 2012
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus  
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Reality Check 2.0: Social Media Myths & Facts

Reality Check 2.0: Social Media Myths & Facts

July 19th, 2011
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the  
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Best of the Web: Leak Sinks Trust | Onboarding | Branch of the Future

Best of the Web: Leak Sinks Trust | Onboarding | Branch of the Future

May 27th, 2011
Leaked customer data hurts BofA's brand… Onboarding can build relationships and replace lost fees… Microsoft shares its branch of the future… And 20 other headlines.  
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20 Things Financial Institutions Should Do (But Don’t)

20 Things Financial Institutions Should Do (But Don’t)

March 28th, 2011
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?  
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No ROI on Social Media? Here’s Why

No ROI on Social Media? Here’s Why

March 02nd, 2010
Counting the number of fans, friends, votes and followers will never prove social media's value to your CEO.  
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What’s the Return on Branding?

What’s the Return on Branding?

July 07th, 2009
A number of financial institutions ask, “What’s the ROI on branding?” It’s often the bean counters who ask this question. They want to see a  
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The New Art of Measuring Marketing’s ROI

February 23rd, 2009
When financial marketers bring up new media tools, it’s quite common for CEOs to ask questions like, “What’s the ROI of having a blog?” Marketers