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Inside-Out vs. Outside-In
July 01st, 2009
Here are two different approaches to building a brand strategy. 1) INSIDE-OUT You pick your own brand direction. You take a stand, confidently go out
Archive for Research
Differentiation: The Key to Branding
March 26th, 2009
Human beings are hard-wired to notice things that stand out. There are only a few basic principles that drive all successful brands. You must be
What Gen X, Gen Y Think About Their Financial Situation
November 25th, 2008
To better understand Gen X and Gen Y’s current and future financial situation, the American Savings Education Council and AARP commissioned a survey with members
The “Convenience” Paradox
August 28th, 2008
Filene just released an interesting study called “Who’s Joining Credit Unions.” Of particular interest is data that suggests a paradox between how people feel about
Rates Aren’t As Important As You Think
August 19th, 2008
There’s an old adage in financial marketing: “It’s all about the rate.” Recent evidence from two different case studies suggests that’s wrong. Case Study #1
