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Archive for rates

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In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

October 20th, 2011
Big bankers suffer fee nightmares, while competitors smell blood… New spray hits robbers with botanical DNA… Credit card rates top record high, mortgages find a  
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Differentiation: The Key to Branding

Differentiation: The Key to Branding

March 26th, 2009
Most financial institutions look, sound and act almost exactly alike, yet of all the components fueling strong brands, differentiation is the most critical.  
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Rates Aren’t As Important As You Think

Rates Aren’t As Important As You Think

August 19th, 2008
There’s an old adage in financial marketing: “It’s all about the rate.” Recent evidence from two different case studies suggests that’s wrong. Case Study #1