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Third Degree Advertising | Q&A Interview with Thad Angelle
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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for rates

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In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

October 20th, 2011
Big bankers suffer fee nightmares, while competitors smell blood… New spray hits robbers with botanical DNA… Credit card rates top record high, mortgages find a  
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Differentiation: The Key to Branding

Differentiation: The Key to Branding

March 26th, 2009
Human beings are hard-wired to notice things that stand out. There are only a few basic principles that drive all successful brands. You must be  
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Rates Aren’t As Important As You Think

Rates Aren’t As Important As You Think

August 19th, 2008
There’s an old adage in financial marketing: “It’s all about the rate.” Recent evidence from two different case studies suggests that’s wrong. Case Study #1