The Financial Brand: Marketing Insights for Banks & Credit Unions

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Archive for RaboDirect

The Nominees For Oscars In The Financial Industry Are…

January 24th, 2012

If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.

Creative Showcase: Sex Appeal, PURLs and Houseplants

August 30th, 2010

Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…

Name Change Review: Salal, Quest and 6 Others

July 22nd, 2010

In few industries do you see players change names as often as you do in the financial space. Banks change names frequently because of mergers,

Money Grows on Trees in RaboDirect PR Guerilla Stunt

July 20th, 2010

Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to

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- Mobile Banking Set To Explode, Here’s What Marketers Need to Know 2946 view(s)
- 10 Of The Best Banking Brands To Watch 2915 view(s)
- Virgin Should Shock Just About Everyone 2728 view(s)
- 7 Steps to Find Your Brand’s Personality 2629 view(s)
- Checks Die While Online Thrives, But Gen-Y Still Use Branches 1923 view(s)
- Editor said, “Scott, the article was written independently by The Financial Brand. The study was conducted by Fiserv. It's difficult to see how bias plays a role here. How, …”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Scott Cleary said, “As with all articles, we also need to take into account who commissioned the article and how what the products their company sells may have an impact on the art…”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Editor said, “Bob, what should those working in a bank's marketing department do with your calculation, since they don't set the rates, nor make the laws?…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- A F "Bob" Blair Jr said, “An overdraft is akin to a loan. Some scholar may reveal why overdrafts are not subject to revealing the annual percentage rate of that loan as per the Truth in…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- Jon Lim said, “Ron, Could you please explain why a company or financial institution has to allocate most of their marketing budget towards social media for it to be effecti…”
  On “Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is”
- The Unbanked vs. The Superbanked Posted on May 24, 2012
- Wells Fargo Soft Sells Student Loans Through Social Media Forum Posted on May 23, 2012
- Financial Marketers Must Focus On Downward Trend In Overdrafts Posted on May 22, 2012
- Citi Bikes Posted on May 21, 2012
- In Brief: Savings Lottery » To Branch, Or Not To Branch? Posted on May 20, 2012
- Infographic: The Economics of Baby Boomers Posted on May 17, 2012
- Card Swipes Score Cash For Texas Schools, Courtesy Of Credit Union Posted on May 16, 2012

FEATURED VIDEO

Featured Agency: Weber Marketing
This video compilation includes six extremely entertaining minutes of material demonstrating the range of Weber Marketing Group's creative capabilities, and showcasing the award-winning agency's advertising, marketing and branch merchandising expertise. Weber Marketing works exclusively with banks and credit unions to develop brand solutions. You can learn more about Weber Marketing at their website.
RECOMMENDED READING
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Archive for RaboDirect

The Nominees For Oscars In The Financial Industry Are…

Creative Showcase: Sex Appeal, PURLs and Houseplants

Name Change Review: Salal, Quest and 6 Others

Money Grows on Trees in RaboDirect PR Guerilla Stunt

FEATURED VIDEO

Featured Agency: Weber Marketing

RECOMMENDED READING

Related Articles From The Financial Brand: