QR codes Archive

8_advertising_tips

8 Do’s and Don’ts for More Effective Ad Campaigns

Building ads that work takes more than naked creativity. There are proven strategies and principles underpinning successful advertising. Here are 8 of them.

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Creative Showcase: Good/Bad Billboards, Qrossword, World Record

A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.

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Google Trends Reveal Banking Insights, Social Media Zeitgeist

Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.

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The Element Group Shows Banks How to Maximize Retail Environments on a Budget

Retail service provider helps define bank headquarters and their affiliates from branch builds and redesign to promotional offerings.

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news

In Brief: Bank Transfer Day | Chasing Unicorns | Couch Banking

Another study examines the impact of Bank Transfer Day… Searching for the ROI of social media is like chasing unicorns… Banking from home on iPads… and 39 other headlines.

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First Direct Innovation Lab Crowdsources Customer Feedback on Products and Services

‘The Lab’ is a social media platform seeking public critique and commentary on a range of First Direct Bank's latest innovations, ideas and developments.

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news

In Brief: The $3 Swipe | Best Banks of 2011 | Surviving the Crisis

Will consumers pay Wells Fargo $36 per year just to use their debit cards... Money Magazine ranks the best banks... New strategies for retail banks in a post-meltdown era... Plus 24 other headlines.

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best_of_the_web_blue

Best of The Web: Banking Revolution | Checking Secrets | Fees Please | Bump!

There is no "banking revolution"... The secrets to checking account marketing… Pay someone by "bumping" phones… Plus many more headlines.

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In Brief: PETA Beef | Cheques Out | 50¢ eDeposits | Flubbed Facebook Promo

UK reconsiders law to abolish checks by 2018... PETA has issue with credit union “Run With Bulls” contest... Can US Bank charge people 50¢ for making remote deposits.

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qr_codes

QR Codes Are Mobile Gateway for Bank Marketers

Marketers are leveraging QR, or quick response, codes to drive prospects and customers to promotional content or to expand a conversation.

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ing_billboard_hero

Human Billboards | Tear Jerker | Freezing Dummy

ING puts real people on billboards. A TV spot will make you cry. Plus 17 more marketing projects in this creative showcase.

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Credit Union Toys with Microsoft Tag Tech in $15,000 Scavenger Hunt

This mobile phone promotion is as daring and creative as it is complex. But will it work?

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FirstBank uses QR codes in a ‘novel’ giveaway

FirstBank uses a new mobile marketing tactic to give away free books, crosswords and Sudoku puzzles.

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