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QR codes Archive

8 Do’s and Don’ts for More Effective Ad Campaigns

Building ads that work takes more than naked creativity. There are proven strategies and principles underpinning successful advertising. Here are 8 of them.

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Creative Showcase: Good/Bad Billboards, Qrossword, World Record

A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.

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Google Trends Reveal Banking Insights, Social Media Zeitgeist

Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.

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The Element Group Shows Banks How to Maximize Retail Environments on a Budget

Retail service provider helps define bank headquarters and their affiliates from branch builds and redesign to promotional offerings.

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First Direct Innovation Lab Crowdsources Customer Feedback on Products and Services

‘The Lab’ is a social media platform seeking public critique and commentary on a range of First Direct Bank's latest innovations, ideas and developments.

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QR Codes Are Mobile Gateway for Bank Marketers

Marketers are leveraging QR, or quick response, codes to drive prospects and customers to promotional content or to expand a conversation.

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Human Billboards | Tear Jerker | Freezing Dummy

ING puts real people on billboards. A TV spot will make you cry. Plus 17 more marketing projects in this creative showcase.

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Credit Union Toys with Microsoft Tag Tech in $15,000 Scavenger Hunt

This mobile phone promotion is as daring and creative as it is complex. But will it work?

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FirstBank uses QR codes in a ‘novel’ giveaway

FirstBank uses a new mobile marketing tactic to give away free books, crosswords and Sudoku puzzles.

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